Articles

At least nine states are considering bills that would require pharmaceutical companies to publicly report annual gifts to physicians, hospitals and pharmacists with California and Vermont in the lead. This report provides numbers of spending limits and average spending by major phramaceutical companies on gifts to physicians in California.

MedPoint Communications, a marketing and educational services company headquartered in Evanston, IL, manages multi-channel, 'within label medical education' programs for its pharmaceutical clients.

This scathing review of the book 'Hard Sell: The Evolution of a Viagra Salesman,' which is a tell-a-lot-but-not-all about pharmaceutical sales, explores the connection between flagging sales force effectiveness and the generation gap between Boomers and Gen-Xers. 'Dude,' read it!

Despite wishing to be like other industries, pharma is unlike almost every other industry in that its customers are rebelling against it! Pharma is fighting back, which is fine. But let's respect each other, starting with losing the labels that disparage our adversaries.

If you want to focus on women as an asset to your business, then look at what women can actually do really well that male leaders struggle with.

It's almost as if pharmaceutical marketers are listening... to me! I know it's just not me, but I think they are listening. How refreshing.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical company sponsored physician education, key opinioin leader management, the role of medical science liaisons, and continuing medical education.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Vol. 5, No. 1: January 2006 - EXECUTIVE SUMMARY Welcome to the latest issue of Pharma Marketing News. This is the Executive Summary version....