The Electronic Formulary Will Change the Equation
The author argues that the pharmaceutical industry should make a more aggressive push towards the inclusion of their clinically relevant content at the point-of-prescription in on-line managed care formulary lookups and ePrescribing transactions. Only then will the industry begin to change what is looking like a threatening future to one which offers the industry a more level playing field.
Disease Mongering
In one fell swoop the new erectile dysfuntion (ED) 'disease awareness' ads have expanded the market for ED while at the same time managed to come up smelling like roses by complying with PhRMA's Guiding Principles for DTC Advertising. 'Disease mongering' (aka, 'indication bloat') -- or, if you prefer, 'disease awareness'-- efforts are a rising tide that will float all ED drug ships.
Disease Mongering: ED and Indication Bloat
In one fell swoop the new erectile dysfuntion (ED) 'disease awareness' ads have expanded the market for ED while at the same time managed to come up smelling like roses by complying with PhRMA's Guiding Principles for DTC Advertising. 'Disease mongering' (aka, 'indication bloat') -- or, if you prefer, 'disease awareness'-- efforts are a rising tide that will float all ED drug ships.
Buzz ‘n Blog Marketing
Monitoring buzz is one thing, creating it is another. Should pharmaceutical marketers try to infiltrate the blogoshere and create content disguised as consumer generated content or pay legitimate bloggers to create favorable content.
The European eMarketing Scene: Desperately Seeking Strategy
The pharmaceutical industry is struggling to develop an eMarketing strategy in Europe, which is comprised of many relatively small markets (the member countries of the EU) having significant cultural and language differences.
European Online Marketing Survey Results
This article presents selected results from a survey of pharmaceutical experts on eDetailing and Online Marketing conducted in 2005 by eyeforpharma, MediQuality, and PharmiWeb Solutions.
Effective Physician Marketing at Medical Meeting Exhibits
This article describes best exhibit marketing practices and how to measure the effectives of your exhibit.
Paid Inclusion: Too Hot for Pharma Marketing?
This article summarizes the issue of paid inclusion and presents results of the recent online Pharma Search Engine Marketing Survey.
PMNspecialReprints.htm
Reprints, Supplements, Special Offers: February 2006 The following reprints from recent issues of Pharma Marketing News and Special Supplements are available at special reduced rates exclusively to...
Free Gifts to Physicians: What’s the Big Deal?
Pharma Marketing News hosted an online survey and a Pharma Marketing Expert Roundtable discussion on the topic of pharma gifts to physicians. This article summarizes the findings of that survey and includes comments and insights from survey respondents and Roundtable members.
