e-Inertia Plagues the Pharma Industry
To make sense of current estimates about pharma spending online and understand where it may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues. This article summarizes that discussion.
e-Inertia Plagues the Pharma Industry
To make sense of current estimates about pharma spending online and understand where it may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues. This article summarizes that discussion.
Print DTC: How Does It Measure Up?
Over 60 drug ads that appeared in several major consumer magazines were analyzed. In each, the space allocated to images, benefit statements, risk information, and the brief summary was measured. This article summarizes the findings.
Fast Start to Customized ePromotion and eLearning Physician Programs
There is a broad spectrum of online promotional and educational opportunities that pharmaceutical companies have at their disposal to interact with, inform, and influence physicians. Lathian Systems, a provider of online marketing and sales solutions, offers these and more in its Spectrum of Solutions for life science companies.
Pharma’s Black Knight Confesses All!
A rview of the book THE WHISTLEBLOWER: Confessions of a Healthcare Hitman.
Pharma Marketing News Vol. 5, #8
Vol. 5, No. 8: September 2006 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future...
Pharmacy TeleStocking
Astute Development Group (ADG), a global provider of technology telemarketing and IT sales lead generation programs, manages pharmacy stocking from afar.
Numbers
Rx drug company salaries are decreasing while biotechnology company salaries are increasing. The numbers don't lie: expect much more biotech marketing in the years ahead. If nothing else, these VPs have to justify their salaries!
PR: Advertising by Other Means
Al and Laura Ries make several arguments in their book The Fall of Advertising & The Rise of PR to support their claim that PR builds brands whereas advertising merely serves to defend the brand. This article provides real world pharmaceutical examples in support of the Ries's claims.
Relationship Marketing via eNutrition
This article reviews the ForMyDiet Platform, which provides valuable resources for customer acquisition, compliance, adherence, persistence and healthcare provider care.
