PinUp: Digital Opinion Influencers, Pharma Memes, and Rude Remarks by Mylan’s Chairman
Welcome to the June 6, 2017, issue of Pharma Industry News Update (aka PinUp). Digital and social media tools can have a positive and negative impact on pharma. The tools can be used to increase sales but they can also be turned against pharma via snarky, unflattering memes. And, don't forget, everything you say can be used against you!
PinUp: Pharma’s Reputation, Patient Centricity, and the Civil War Over the Price of Drugs,...
Welcome to the June 2, 2017, issue of Pharma Industry News Update (aka PinUp). Patient Centricity used to be a buzzword in that it was often mentioned but seldom practiced by pharma companies. A lot of progress has been made in the past years to achieve patient centricity, but not all drug companies have had much success. Unfortunately, that has had a negative impact on the industry's reputation.
PinUp: Drug Approvals Up, Patient Engagement Solutions, Facebook Seeks More Pharma Ads, more…
Welcome to the May 30, 2017, issue of Pharma Industry News Update (aka PinUp). The #FDA is approving new drugs at a rapid pace in 2017 compared to 2016 and Facebook is courting #pharmaceutical brand advertisers. Coincidence?
PinUp: New FDA Commissioner Plans “More Forceful” Steps to Stem Opioid Addiction Crisis, More…
Welcome to the May 26, 2017, issue of Pharma Industry News Update (aka PinUp). The FDA has a lot of hurdles to overcome in its effort to stem the current opioid addiction epidemic it helped to create.
PinUp: Califf and FDA Embrace Silicon Valley – Will It Bring Better mHealth Apps...
Welcome to the May 23, 2017, issue of Pharma Industry News Update (aka PinUp).
PinUp: Digital Disruption of Pharma Communications with Physicians, More…
Welcome to the May 19, 2017, issue of Pharma Industry News Update (aka PinUp). Many pharmaceutical companies are operating well-established business processes that are not optimized for the digital era.
PinUp: Physician Marketing vs. Education, Digital Transformation, Faith in Sales Reps, More…
Welcome to the May 16, 2017, issue of Pharma Industry News Update (aka PinUp). On the one hand, #pharmaceutical executives defend sales reps, but in the other hand tell you about the success of non-personal communications, especially with
PinUp: Big Pharma Struggles to Distance Itself from “Price Gouging” Small Pharma
Welcome to the May 12, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry is reeling from criticism about drug prices coming from all sides and especially from the president of the United States. First it tried public relations and CEO speaking tours. When that didn't work it took more drastic action.
PinUp: mHealth Apps “Unfit” for Cancer Survivors, Digital Pharma Transformation, Vertical Video Twitter Ads
Welcome to the May 9, 2017, issue of Pharma Industry News Update (aka PinUp).
PinUp: Benefits and Risks of Limiting Pharma Sales Rep Access to Physicians
Welcome to the May 5, 2017, issue of Pharma Industry News Update (aka PinUp). Pharmaceutical sales representatives are faced with increasingly limited access to physicians as many academic medical centers and other healthcare centers adopt conflict of interest policies restricting detailing.
