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Vol. 6, No. 1: January 2007 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE!...

Now that the pharmaceutical industry is set to follow Pfizer's lead and cut 10-20% of the sales force, is it crazy to ask if sales reps are needed at all?

CONTENTS OpEd: God Bless R&D, but Marketers May Go to Hell! (www.news.pharma-mkting.com/pmn62-oped.html) The Expanding Pharma Blogosphere Surfing the eMarketing Big One! Social Network Marketing: The Wisdom of the Crowd...

Now that the pharmaceutical industry is set to follow Pfizer's lead and cut 10-20% of the sales force, is it crazy to ask if sales reps are needed at all?

Now that the pharmaceutical industry is set to follow Pfizer's lead and cut 10-20% of the sales force, is it crazy to ask if sales reps are needed at all?

TNS Healthcare experts talk about moving beyond current approaches to a new sales model.

When pharmaceutical sales reps are asked about the value of sales reps, you get some surprising comments.

Now pharmaceutical marketers have their own Web-based community where they can stay in touch with each other, debate issues, and carry on discussions.

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.

Now that the elections are over, the pharmaceutical industry is left to ponder what the new Congress has in store for it.