YouPharma: New Rules for Pharma Marketing and Social Media
Highlights from a Pharma Roundtable discussion and comments from several bloggers in the Pharma Blogosphere about pharma use of social media.
A Primer on Pharma Employee Blogging
There is some movement within a few pharmaceutical companies toward implementing employee blogs. But before any pharmaceutical company dives into blogging, there are a few fundamentals that should be considered for developing a strategy for employee blogging.
Full Disclosure
I will be attending J&J's Las Vegas reception
Innerstate: The First Disease Awareness Documentary Film
Innerstate is a disease awareness full-length documentary film produced by Centocor.
Are Pharma Bloggers Biased Against the Industry?
How supportive or critical are individual blogs in the pharma blogosphere and is there an overall bias one way or the other?
Should Bloggers Dine at Pharma’s Table?
Should bloggers who write about the industry accept free gifts (eg, dinner) from the pharmaceutical industry or should they adopt journalistic standards and participate but pay their own way?
Pharma Marketing News Vol. 6, #3
Vol. 6, No. 3: March 2007 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE!...
Disease Mongering: When Is the Line Crossed?
Disease mongering is a term that was coined by the late journalist Lynn Payer to describe what she saw as the confluence of interests by some doctors, drug companies, patient advocacy groups and media in exaggerating the severity of illness and the ability of drugs to 'cure' them.
Disease Mongering: When Is the Line Crossed?
Disease mongering is a term that was coined by the late journalist Lynn Payer to describe what she saw as the confluence of interests by some doctors, drug companies, patient advocacy groups and media in exaggerating the severity of illness and the ability of drugs to 'cure' them.
Pharma Marketing News Vol. 6, #2
Vol. 6, No. 2: February 2007 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE!...
