Merck Rejiggers Its Marketing Mix: Will Other Pharma Companies Follow?
Adam Schechter, President of Merck US Human Health, made this statement not long ago at a Goldman Sachs healthcare conference: 'Industry must embrace new ways of engaging physicians on their terms.'
Stop Wasting Millions on Ineffective DTC Ads!
Testing Technology Can Help Improve Ads and Engage Viewers
The Changing Landscape of Physician Interactions
Strategies to Improve Interactions with Key Physicians
A Tale of Two Pharma Whistleblower Novels
Big Pharma and Killer Drug
A Tale of Two Pharma Whistleblower Novels
Big Pharma and Killer Drug
A Tale of Two Pharma Whistleblower Novels
Big Pharma and Killer Drug
SiCKO is Boffo but Not Anti-Pharmaco Per Se
This review of SiCKO is the first by a pharma blogger and editor who has actually seen the movie first hand!
Big Pharma Sales Analytics for the Rest of Us
OnDemandIQ Inc., a Los Angeles based company, provides OnDemandIQ Insights' Life Sciences, which is an affordable web-hosted business intelligence solution for smaller companies.
Got Game? Online Pharma Advergaming
While advergaming seems to work for the consumer package goods industry, will it also work for pharmaceuticals?
From Science to CEO: The Scientific Path to Corporate Leadership
Three pharmaceutical company CEOs discuss their path from science to leadership and the role of medical science liaisons.
