Pharma Marketing News – MSLs and KOL Management Reprints
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
Pharma Marketing News Special Supplement: Direct-to-Consumer Advertising
Special Supplement Direct-to-Consumer Advertising Volume Two: DTC in the New EraAlso see Volume One: DTC Emerging Issues DTC advertising is set for major changes in...
Aspects of Medical Science Liaison Compliance and Activity-Auditing
Companies should realize that the symbol (what function the MSL program reports to, what advanced degrees MSLs hold) does not matter as much as the substance (what MSLs are actually expected to do, who applies the greatest pressures on MSL objectives) when it comes to evaluating activity drivers.
DTC User Fees Go PDUffft!
The drug industry was successful in getting a mandatory review by the FDA of broadcast DTC ads included in the Prescription Drug User Fee Act (PDUFA). Somewhere along the way, PDUFA became FDAAA (FDA Amendments Act) and the program to preview DTC ads went up in smoke as in PDUffft!
Use of Celebrities for PR and DTC Advertising
If you have questions about the 'dos & don'ts' and 'pros & cons' of using medical and non-medical mouthpieces for pharma PR and DTC advertising, this article provides some answers and opinions based on interviews of experts with years of experience in this area.
Pharma Marketing Network 2007 Report
Pharma Marketing Network is a leading online resource for pharmaceutical marketers, bringing together into a single online community pharmaceutical marketing, advertising, and sales professionals from pharmaceutical companies, communications companies, and marketing service providers. This report provides information about our subscribers and Web site statistics for 2007.
Global Pharma Marketing Practices
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
Pharma Marketing News Vol. 7, #1
Vol. 7, No. 1: January 2008 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to get the current and future issues FREE!...
Wither CME?
Congress continues to examine pharma industry support of CME and ACCME has issued some new guidance for accredited CME providers. This article examines the current state of industry support for CME and what reforms may be coming down the pike.
Pharma Marketing News Special Supplement: ePharma Marketing, Volume 2
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical eMarketing to physicians and consumers.
