Pharma Marketing News Vol. 8, #7
Welcome to the August 2009 issue of Pharma Marketing News.
Waning Pharma Support of CME: The Plight of For-Profit MECCs
Recent headlines pulled from traditional media as well as from the blogo-sphere paint a bleak picture of the future of commercial support for continuing medical education (CME). Is the pharmaceutical industry getting out of the business of supporting CME? This article summaries Congressional testimony, ACCME data, and results of a reader survey on this topic.
Pharma Marketing News Vol. 8, #7
Welcome to the August 2009 issue of Pharma Marketing News.
Waning Pharma Support of CME: The Plight of For-Profit MECCs
Recent headlines pulled from traditional media as well as from the blogo-sphere paint a bleak picture of the future of commercial support for continuing medical education (CME). Is the pharmaceutical industry getting out of the business of supporting CME? This article summaries Congressional testimony, ACCME data, and results of a reader survey on this topic.
Pharma Marketing News Vol. 8, #6
Welcome to the June/July 2009 issue of Pharma Marketing News.
Pharma Marketers Dive Deeper Into Social Media: The Good, the Bad, & the Ugly...
This article focuses in some detail on three interesting pharma social media initiatives: (1) Procter & Gamble's Asacol Community for Ulcerative Colitis Patients; (2) Novo Nordisk's Levemir-branded Race With Insulin Twitter account; and (3) UCB's sponsored epilepsy community on the PatientsLikeMe website.
How Should Pharma Engage in Social Networks?: Thoughts on Best Practices
Each pharmaceutical company should have its own guidelines for best practices in the social media space. To assist in that discussion, Pharma Marketing News hosted a survey to explores issue relating to pharma advertising and engagement in social networks. This article summarizes the results of that survey.
FDA Draft Guidance on Risk Communication: Reading the Tea Leaves
The recent FDA Draft Guidance for Industry, Presenting Risk Information in Prescription Drug and Medical Device Promotion guidance focuses almost exclusively on print and broadcast promotional ads. It is possible, however, to apply some of FDA's
Pharma Marketing News Vol. 8, #6
Welcome to the June/July 2009 issue of Pharma Marketing News.
Pharma Marketing News Vol. 8, #5
Welcome to the May 2009 issue of Pharma Marketing News.
