Pharma Marketing News Vol. 9, #7, FINAL: September 2010
Welcome to the FINAL, complete September 2010 issue of Pharma Marketing News. This is the Executive Summary. This executive summary includes links to ALL the September 2010 articles.
Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!
This article provides an overview of Sermo's new Client Center and summarizes a Pharma Marketing Talk podcast interview of with Daniel Palestrant, Sermo's Founder and Chief Executive Officer.
Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change...
This article provides details about the HealthPrize's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence. Included is a summary of a Pharma Marketing Talk podcast interview of Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize.
The iPad as a Pharma Marketing Platform
This article summarizes how the iPad is currently being used by the pharmaceutical industry, how it is being adopted by physicians, and what the roadblocks are to using it for eDetailing.
Social Media Leaders Wanted
This article reviews the results of Pharma Marketing News' 'What's Your Social Media Implementation Plan?' survey and announces the details of the Pharmaguy Social Media Pioneer Award.
Pharma Marketing News Vol. 9, #6: Summer 2010
Welcome to the SUMMER 2010 issue of Pharma Marketing News.
The Pharmaguy Next Door
John Mack, a.k.a. pharmaguy on Twitter, answers questions about his background and provides his opinions on how pharmaceutical companies will use social media in the future.
Pharma Marketing News Vol. 9, #6: Summer 2010
Welcome to the SUMMER 2010 issue of Pharma Marketing News.
Pharma Marketing News Vol. 9, #5: May 2010
Welcome to the MAY 2010 issue of Pharma Marketing News.
Pharma Marketing News Vol. 9, #5: May 2010
Welcome to the MAY 2010 issue of Pharma Marketing News.
