Social Media, Latent Spokespersons & Native Advertising: Questions Raised by FDA Guidelines with Answers,...
This article focuses on a few of the issues, gray areas, and questions mentioned during the 'Green light or go slow' webcast and also in comments submitted to the FDA.
Pharma Marketing News Vol. 13, No. 3: March 2014
Welcome to Volume 13, Issue #3 (March 2014) of Pharma Marketing News.
Right & Wrong Ways for Pharma to Correct Misinformation on Wikipedia
This article discusses both the right and wrongs ways for pharma to edit Wikipedia articles about its products using real-life examples.
The Virtual Sales Rep – It’s Not About eDetailing!
A growing number of doctors prefer digital communications and the pharmaceutical industry is currently in the process of moving its sales force to a smaller structure that is more directly aligned with this new reality. One aspect of that change is the deployment of
Pharma Brand Personality Traits
According to Lea Katsanis, PhD, Marketing Professor at Concordia University's John Molson School of Business, developing a strong brand personality is an important way that pharmaceutical marketers can increase brand loyalty, brand trust, and ultimately brand equity.
Pharma Marketing News Vol. 13, No. 2: February 2014
Welcome to Volume 13, Issue #2 (February 2014) of Pharma Marketing News.
The Pharmaguy Social Media Timeline™: Volume 2
Back in June, 2011, Pharmaguy published the first iteration (Volume One) of the Pharmaguy Social Media Timelime™. Since then there have been many noteworthy pharma social media events, trials, and tribulations that deserve to be added to the Timeline. Volume Two includes 23 new items/events from June, 2011 through January, 2014.
Do TV DTC Ads Overstate Rx Drug Risks?
FDA intends to look for evidence that the 'major statement' of drug risks as currently implemented in DTC TV ads is often too long and 'may result in reduced consumer comprehension, minimization of important risk information and, potentially, therapeutic noncompliance due to fear of side effects.'
Pharma Marketing News Vol. 13, No. 1: January 2014
Welcome to Volume 13, Issue #1 (January 2014) of Pharma Marketing News.
Pharma Marketing News Special Supplement: ePharma Marketing, Volume 2
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical eMarketing to physicians and consumers.
