The Year That Was and That Will Be, FDA Actions, DTC Celebrities
Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.
Pharma Marketing News Vol. 15, No. 1: January 2016
Welcome to Vol. 15, Issue No. 1 (JANUARY 2016) of Pharma Marketing News. New Drug Approvals, FDA Enforcement Actions, 2016 New Year's Resolution, and Digitally Savvy Women Pharma Pioneers are the themes of this issue.
2015 Was a Golden Year for Pharma: Epic Number of Drug Approvals, Orphan Drugs...
If you thought things couldn't get much better for the pharmaceutical industry and pharma marketers after the banging year of 2014, then you'd be wrong!
2016 New Year’s Resolutions for Pharma: How to Be Less Like Martin Shkreli
2016 is an election year and therefore it's important that pharma has appropriate New Year's Resolutions to counteract the bad press it's likely to receive.
Digitally Savvy Women Pharma Pioneers: Show Support: Bring Them Into the Forefront!
A segment of the pharmaceutical industry that has not received enough attention from Pharmaguy and others is pharma women digital pioneers. To rectify that, Pharmaguy put together a list of 'Digitally Savvy Women Pharma Pioneers.'
2016 New Year’s Resolutions, FDA vs mHealth Apps, Better DTC Creative, Pharma Bros!
Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.
Quirky DTC Mascots, Learn from FDA’s SM Policy, Why Apple Watch was Dumbed Down,...
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
FDA Releases Social Media Policy, Big Pharma & mHealth Devices, Rx Drug Street Prices
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
Anti-DTC Resurgence: Physicians and Politicians Call for Bans, Moratoriums, & End to Tax Breaks
With the renewed focus on the high cost of drugs comes a new wave of attacks on Direct-to-Consumer Advertising (DTCA) of prescription drugs. But is there a causal link between DTC advertising and Rx drug prices and/or total spending? This article explores this issue.
How to Achieve Digital Pharma Marketing Results: Dealing with Disruption
This article focuses on digital disruption, which is the focus of a chapter in the book RESULTS: The Future of Pharmaceutical and Healthcare Marketing written by by R.J. Lewis (aka RJ) et al.
