PinUp: Partial DTC Ban? High Drug Price Blame Game, Docs Who Tweet about Drugs,...
Welcome to the March 1, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
TV DTC Advertising Is Not Dead Yet! But Lawmakers, Politicians, & FDA are Aiming...
The big jump in DTC advertising & high cost of drugs have resulted in calls for a total ban of DTC advertising or the elimination of tax deductions for DTC advertising. And the FDA is planning a bevy of studies, which may lead to new guidelines.
Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study How They Influence...
Brand name drug mascots not only appear in TV and print ads, they also are plastered all over patient education brochures and other marketing pieces, on websites, and wherever else there are eyeballs! This article features our all-time favorite drug ad mascots.
Brave New World of Off-Label Marketing: After the Fire Comes the Flood
This article summarizes various scenarios for how the FDA, courts, and independent 3rd-parties may influence off-label drug promotion in the future.
Duke, Off-label Promo & Califf; DTC Moratorium; Banner Ad Ambiguity; The Coming Great Device...
Welcome to the February 23, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
White House critical of AZ Super Bowl ad, moves to have pharma open up...
Welcome to the February 16, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Pharma Hijinks at FDA, Super Bad Ads, Obamacare: Good for Pharma, We Are Shkreli!
Welcome to the February 9, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Digital Savvy Women, Snapchat vs. Instagram, Chantix vs the Patch, Groundhog Day at FDA
Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.
Pfizer Dominates TV DTC Advertising & Gets 1st 2016 FDA Letter, FDA Weak on...
Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.
Is 10K Twitter Limit a Pharma Marketer’s Dream Come True? Is #Pharma Listening? A...
Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.
