e-Marketing at the Point of Care
Potent technologies like point-of-care electronic prescribing (e-prescribing) and related integrated drug reference tools are on the verge of becoming the most powerful marketing tools, since these technologies allow marketers to reach physicians when it matters most: when they are making the prescribing decision.
PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing
A power shift from marketing to medical affairs may be the result of the new PhRMA Code on Interactions with Healthcare Professionals as well as the final Compliance Program Guidance for Pharmaceutical Manufacturers issued on April 28, 2003, by the HHS Office of Inspector General (OIG).
e-Marketing at the Point of Care
Potent technologies like point-of-care electronic prescribing (e-prescribing) and related integrated drug reference tools are on the verge of becoming the most powerful marketing tools, since these technologies allow marketers to reach physicians when it matters most: when they are making the prescribing decision.
PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing
A power shift from marketing to medical affairs may be the result of the new PhRMA Code on Interactions with Healthcare Professionals as well as the final Compliance Program Guidance for Pharmaceutical Manufacturers issued on April 28, 2003, by the HHS Office of Inspector General (OIG).
Integrating Online and Offline Marketing: Challenges for Pharma
This article focuses on challenges pharma faces integrating their emarketing expertise into brand teams and integrating their online and offline marketing campaigns. Can pharma marketers learn anything from the consumer packaged goods industry?
Integrating Online & Offline Marketing: Challenges for Pharma
This article focuses on challenges pharma faces integrating their emarketing expertise into brand teams and integrating their online and offline marketing campaigns. Can pharma marketers learn anything from the consumer packaged goods industry?
Consumer Use of the Internet for Health: Whose Numbers Do You Believe?
Whose numbers do you believe? Which study should you quote when making a case to pharmaceutical product managers to integrate the Internet into their marketing strategy? This article provides some useful analysis of the various studies and will help you determine which reigns supreme.
Consumer Use of the Internet for Health: Whose Numbers Do You Believe?
Whose numbers do you believe? Which study should you quote when making a case to pharmaceutical product managers to integrate the Internet into their marketing strategy? This article provides some useful analysis of the various studies and will help you determine which reigns supreme.
Integrating Online & Offline Marketing: Challenges for Pharma
This article focuses on challenges pharma faces integrating their emarketing expertise into brand teams and integrating their online and offline marketing campaigns. Can pharma marketers learn anything from the consumer packaged goods industry?
Consumer Use of the Internet for Health: Whose Numbers Do You Believe?
Whose numbers do you believe? Which study should you quote when making a case to pharmaceutical product managers to integrate the Internet into their marketing strategy? This article provides some useful analysis of the various studies and will help you determine which reigns supreme.
