The Role of Tablet PCs in Pharma Sales and Marketing
This article summarizes different aspects of this latest innovation in portability and performance and how they could be used to increase sales force effectiveness in both the primary care and hospital-based environments.
Strategies for Enhanced Physician Targeting and Segmentation
Richard B. Vanderveer, Ph.D., CEO of the global pharmaceutical marketing and research firm V2 GfK, presents strategies for enhanced physician targeting and segmentation.
No More Free Lunch in California?
The California legislature recently passed SB 1765 (aka, 'fair drug marketing bill'), which requires pharma companies to comply with PhRMA and OIG Guidelines. this article summarizes the provisions of this bill, which is currently awaiting signature by Governor Schwarzenegger.
Drug Reimportation Issues Examined: Survey Results
This article summarizes the results of a recent Pharma Marketing News Survey on this topic.
OpEd: Vioxx Withdrawal and the “Me-Too Drug Domino Effect”
Vioxx Withdrawal and the "Me-Too Drug Domino Effect" OpEd by John Mack Merck's "voluntary" withdrawal of Vioxx...
Pharma Marketing News Vol. 3, #9 Preview
Vol. 3, No. 9: October 2004 - PREVIEW The following are summaries of articles planned for the upcoming October 2004 issue of Pharma Marketing News....
Pharma Marketing News Vol. 3, #9 Archive
Dear Reader, Welcome to the October 2004 archive of Pharma Marketing News. Vol. 3, No. 9: October 2004 - CONTENTS ...
Physician Adoption and Use of Technology at the Point of Care
This article provides insight from experts such as Mark Bard, President of Manhattan Research and David Kibbe, M.D., Director, Healthcare Information Technology, American Academy of Family Physicians (AAFP), on the impact of new technologies at the point of care on pharmaceutical sales and marketing.
Pharma Marketing News Vol. 3, #8 (September 2004)
Dear Reader, Welcome to the September 2004 archive of Pharma Marketing News. Vol. 3, No. 8: September 2004 - CONTENTS ...
Pharma Marketing News Vol. 3, #8 (September 2004)
Welcome to the latest issue of Pharma Marketing News. This is the Executive Summary version. You can download the full-text version of the complete newsletter at: http://ec2-54-175-84-28.compute-1.amazonaws.com/pharma-mkting.com/news/pmnews3_8hsubx.pdf...
