Facilitating Physician Access and Education Through Online Conferencing
Access to physicians is becoming more and more of a problem. Doctors need immense amounts of medical information, but their patient loads limit their ability to see pharma sales reps or attend conferences or other educational activities away from their offices at such venues as local restaurants and hotels. And it is impractical to bring KOLs and experts into the physician's office.
Special SFE Supplement Offer
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on gaining physician access and marketing to physicians.
MSL Role in Educational Development
Medical Science Liaisons (MSLs) are in an excellent position to lead pharma-sponsored CE planning and provide educational strategy for improving patient care by furthering effective medical educational activities.
Motivating & Retaining The MSL: What Makes MSLs Tick
In addition to her clinical and professional role as an experienced and successful MSL for Sepracor in the Indianapolis, IN area, Erin Albert, R.Ph, MBA, has spent a considerable amount of time researching and gathering psychometric data about her peers' job satisfaction in their current MSL roles.
Pharma Marketing News – eDetailing Special Supplement
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians.
Managing Medical Science Liaisons From Afar
Managing a winning team of Medical Liaisons, MLs, from afar, not only demands proper selection of highly driven, self-motivated and scientifically-fluent professionals, but also requires a manager's recognition and vision of 'top-down-bottom-up' leadership style: consistent, rapid long distance communication, a team-shared vision of goals and responsibilities, and a working foundation of trust for overall success and ML job satisfaction.
Pharma Marketing News – eDetailing Special Supplement
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians.
A Web-based Therapy Management Program
Disease management is a complex process for pharmaceutical manufacturers, but Internet-based programs can help drive market share, sales growth, and patient compliance.
Pharma Marketing News – Special Holiday Offer
Special holiday offer on special supplements: eDetailing and SFE.
Drug Prices, Declining Profits Top Issues for 2005
What impact will issues like drug reimporation, weak pipelines, decreasing profits, drug recalls, class action lawsuits, government regulation, etc., have on the course of the pharmaceutical industry in 2005?
