Relationship Marketing Program Management for Pharmaceutical Marketers
This article reviews the Optas relationship marketing management solution, which provides pharmaceutical marketer-friendly tools and interface for managing multiple DTC campaigns.
DTC in 2005: Can You Teach Old Dogs New Tricks?
Summary of 2004 DTC Industry Checkup survey.
Numbers, Math and Communicating Risk
This article examines the numbers from Vioxx trials to illustrate how difficult it may be to communicate risk and benefit to consumers.
Does the FDA Need to be Overhauled?
Does the FDA Need to be Overhauled? By John Mack (Bio) SUMMARY The Vioxx withdrawal put the Food and Drug Administration (FDA) under...
Pharma Marketing News – CME/Physician Education Reprints
Pharma Marketing News is the periodic newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
Pharma Marketing News Vol. 4, #1 Archive
Dear Reader, Welcome to the January 2005 archive of Pharma Marketing News. Vol. 4, No. 1: January 2005 - CONTENTS...
Pharma Marketing News – Reprints
Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.
Special eDetailing Supplement Offer
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on eDetailing and ePromotion to physicians.
Can Health Web Sites Improve Compliance?
For various reasons, it is hard to find a conclusively documented answer to a seemingly simple question: do interactive health education media improve patients' health practices? In fact, a recent high-profile report attempted to answer that question and got it wrong: procedural flaws led them to an unjustified conclusion. The problem lies in seeking a broad general picture. More appropriate is to focus on the specific patient population, the distinct behaviors to be changed, and the particular tactics employed.
Special ePharma Marketing Supplement Offer
This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical eMarketing to physicians and consumers.
