Return on CME: Are Pharma Companies Getting Desired Outcomes?
This article summarizes a presentation by Sharyn Lee, CEO and cofounder of Medical Educational Broadcast Network (MEBN), a medical education communications and publishing company, who spoke on outcomes-based CME and the importance of selecting the best assessment tool at a recent Medical Education Congress.
Is Pharma Marketing a Lot of BS?
All marketers are bullshitters! What are some noteworthy examples of pharmaceutical marketing bullshit? How does marketing bullshit hurt the industry?
A Good Time Was Had by All
Nearly 70 people showed up at the Second Annual Networking Dinner Reception on May 18, 2005, in Metuchen, New Jersey. Attendees spent several hours networking, enjoying dinner, and brain-storming ideas about how to improve the Network and the services offered.
A Proposal for a Drug Risk Advisory System
Taking a page from the Homeland Security Advisory system, the author proposes a color-coded system for notifying the public about drug risks and links the levels of risk with levels of restrictions on DTC advertising.
Give Docs What They Want
What if pharmaceutical companies actually listened to these physicians? Instead of talking about gaining physician access by sales reps, pharmaceutical companies might provide more access to the kind of representative physicians seem to want -- the medical science liaison or MSL.
Email Marketing Best Practices for Pharma
Several recent surveys indicate that pharmaceutical companies will spend more money on e-mail marketing to consumers in 2005. Perhaps they should also spend some money and time to ensure that their email campaigns adhere to emerging best practices with regard to privacy, HIPAA, SPAM, and permission-based marketing.
Measuring Marketing Strategy
This article reviews Q2 Audit, a new company and an industry-standard measure of marketing effectiveness.
Beyond the eDetail: Evolving to Educate
This article reviews Lathian Systems' online solutions that are designed to help pharma companies capture the interest, gain the access, and obtain the time required to deliver effective educational programs to physicians.
Growing Pharmaceutical Sales Utilizing Six Sigma and Lean
Six Sigma and Lean have been used for more than two decades to improve manufacturing operations in every industry around the world. This interview with an industry expert offers insights on how Six Sigma and Lean principles can be applied to improve efficiencies in pharmaceutical sales and marketing.
Straight-Talking DTC
Johnson & Johnson is unveiling a new approach to TV and print campaigns that deals head-on with safety, putting drug risks on more-equal footing with drug benefits. This article summarizes the results of a survey about whether or not the rest of the pharma industry should follow J&J's lead.
