Home Articles Page 10

Articles

Welcome to the ARCHIVE of Pharma Marketing News articles. All articles are FREE! No subscription is required to download these articles from past issues. Articles become available to non-subscribers approximately two months after publication. To obtain articles as soon as they are published, you must subscribe to the email newsletter service. Subscription is free and supported by advertising.

PinUp: Open Letter to Gottlieb, Adherence Challenges Infographic, Pharma Social Media Trends

Welcome to the May 2, 2017, issue of Pharma Industry News Update (aka PinUp).

Pharma and Patient Advocacy Groups: Patient Centricity Finally Pays Off for Both

The big patient-centricity payoff for pharma is its relationship with patient advocacy groups that are recruited to lobby Congress, local governments and the FDA.

The Alternate Reality of Pharma CEOs: Their Views Regarding Drug Prices, Innovation, Taxes &...

Drug industry CEOs are busy talking publicly about drug prices, taxes, innovations, and other issues that need defending. Their arguments are highlighted in this article.

Limiting Sales Rep Access to Physicians: Do the Benefits Outweigh the Risks?

This article documents the concerns about the risks of drug sales reps as well as the benefits to physicians.

PinUp: Silicon Valley Health Venture Woes and Pharma Ups Its Influence in Washington

Welcome to the April 28, 2017, issue of Pharma Industry News Update (aka PinUp). The pharma industry lags other industries in its investment in digital technology. Silicon valley startups rush in to fill the void but have trouble raising funds due to hype and deception.

PinUp: The Internet of Things and the Impact on Outcomes and Adherence

Welcome to the April 25, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry should focus on using Internet of Things technology to improve health outcomes. Better adherence and profits will then follow.

PinUp: The Internet of Things and the Impact on Outcomes and Adherence

Welcome to the April 25, 2017, issue of Pharma Industry News Update (aka PinUp). The drug industry should focus on using Internet of Things technology to improve health outcomes. Better adherence and profits will then follow.

PinUp: Go Boldly & March for Science, Why I March

Welcome to the April 21, 2017, issue of Pharma Industry News Update (aka PinUp). This issue is devoted to the March for Science.

PinUp: The Impact of FDA User Fees & Less Rigorous Scientific Proof on Drug...

Welcome to the April 18, 2017, issue of Pharma Industry News Update (aka PinUp). More user fees paid to the FDA by the drug industry and the push for less rigorous scientific proof in clinical trials may lead to faster drug approvals, but also more deaths due to side effects. Where’s the balance between speed and safety?

PinUp: Patient Centricity Finally Pays Off for Pharma, more…

Welcome to the April 11, 2017, issue of Pharma Industry News Update (aka PinUp). Patient Centricity is finally paying off for drug companies in a BIG way, but it has nothing to do with designing more effective clinical trials or better marketing. It has everything to do with influencing lawmakers and especially the FDA.

Pharma Marketing News, Blog Posts, Events, Podcasts

- Advertisement -