Newsletter

Welcome to the September 15, 2017, issue of Pharma Industry News Update (aka PinUp). Technology has saved us from actually having to view those irritating drug ads on TV, but can it solve real-world medical problems like helping us remember to take our pills and preventing deaths by early detection of heart problems?

Welcome to the September 12, 2017, issue of Pharma Industry News Update (aka PinUp). Today, it's all about failures: Sales ethics failure fuels the opioid epidemic, Pfizer fails to report deaths due to EpiPen, Facebook fails to allow effective clinical trail advertising.

Welcome to the September 8, 2017, issue of Pharma Industry News Update (aka PinUp). FDA sent out its 2nd 'warning letter' of the year but it has nothing to do with what pharma is doing on social media. And, by the way, digital health is dead as far as one venture capitalist is concerned!

Welcome to the August 29, 2017, issue of Pharma Industry News Update (aka PinUp). Is point-of-care (POC) marketing of pharmaceutical products making a comeback or is it just hype from companies desperate to gain a share of the doctor's office? My doc's office is beginning to look like a Nascar event with all the sponsored logos and posters!

Welcome to the August 25, 2017, issue of Pharma Industry News Update (aka PinUp). It's all about digital in pharma these days, but not on the commercialization/marketing side of the business. It's full steam ahead using mobile apps in clinical trials,

Welcome to the August 22, 2017, issue of Pharma Industry News Update (aka PinUp). Pharma industry spending on direct-to-consumer (DTC) advertising is at record levels. The big money is going to big media magazines while online health sites are struggling to compete. Meanwhile, FDA is seems to be seeking evidence to limit the amount of risk information in TV ads. Enough studies already!, says PhRMA in what may be an ill-timed critique.

Welcome to the August 18, 2017, issue of Pharma Industry News Update (aka PinUp). Is it a good idea to invite patients into the official social media discussion channels of major medical meetings? While results of a study summarized in this issue seem to support the usefulness of patients in helping disseminate scientific information from meetings, some experts believe opening discussions up to patients invites

Welcome to the August 15, 2017, issue of Pharma Industry News Update (aka PinUp). Within minutes of Ken Frazier's resignation from the Advisory Council, Trump lashed out at him and Merck via Twitter, not once, but twice. Meanwhile, it took Trump 2 days to specifically condemn racist and neo-nazi groups. Very sad.

Welcome to the August 8, 2017, issue of Pharma Industry News Update (aka PinUp). I'm always on the lookout for misleading drug ads. Recently, however, I've become aware of 'fake advertising' by pharma marketers. We've all seen fake ads in weight loss commercials that use retouched photos to gain competitive advantage. But mainstream

Welcome to the August 4, 2017, issue of Pharma Industry News Update (aka PinUp). Educating physicians and patients about today's newfangled drugs is fraught with 'challenges and potential pitfalls.' The situation is exacerbated by the Internet, which competes with the information that the drug industry wishes to promulgate.