Culturally-Relevant Marketing, New Belsomra Label, OPDP v. Patient Assistance Voucher, more….
Welcome to the April 5, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Novartis’ COPD House, Wearables & Clinical Trials, De Niro v. Vaxxers, Novartis’ Sham...
Welcome to the March 29, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Lax FDA regulation of SM, MSL expansion, payments to physicians matter, cancer mHealth...
Welcome to the March 22, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Future of DTC, Tufts New Cost Estimate, Digital Marketing Strategies, Patient Trust of...
Welcome to the March 15, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
PinUp: Inaccurate, Unregulated mHealth Apps, DTC Ad Spend 2015, Predicting Drug Safety Labeling Changes,...
Welcome to the March 8, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Brave New World of Off-Label Marketing: After the Fire Comes the Flood
This article summarizes various scenarios for how the FDA, courts, and independent 3rd-parties may influence off-label drug promotion in the future.
PinUp: Partial DTC Ban? High Drug Price Blame Game, Docs Who Tweet about Drugs,...
Welcome to the March 1, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
TV DTC Advertising Is Not Dead Yet! But Lawmakers, Politicians, & FDA are Aiming...
The big jump in DTC advertising & high cost of drugs have resulted in calls for a total ban of DTC advertising or the elimination of tax deductions for DTC advertising. And the FDA is planning a bevy of studies, which may lead to new guidelines.
Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study How They Influence...
Brand name drug mascots not only appear in TV and print ads, they also are plastered all over patient education brochures and other marketing pieces, on websites, and wherever else there are eyeballs! This article features our all-time favorite drug ad mascots.
Duke, Off-label Promo & Califf; DTC Moratorium; Banner Ad Ambiguity; The Coming Great Device...
Welcome to the February 23, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
