2011

This just in: FDA Won't Issue Specific Guidance for Youtube, Facebook, or Twitter. Claims These Media Are Just Passing Fads! Now Back to Your Regularly-Scheduled TV Ad.

The whole web is now socialised..

An anonymous poster to CafePharma described what the

Welcome to Volume 10, Issue #3 (17 FEBRUARY 2011) of Pharma Marketing News.

Welcome to Volume 10, Issue #3 (17 FEBRUARY 2011) of Pharma Marketing News.

Plenty of attention being paid to pharmaceutical marketing fraud and abuse cases in blogs and in the general media. But there hasn't been much attention paid to good compliance solutions or best practices. That's the mission of the Good Promotion Practices Alliance (GPP), which is co-sponsored by Reprints Desk and Prolifiq Software.

Opening the Door to FDA-Compliant Branded Tweets: Deck.ly has enormous potential for pharmaceutical marketers who have been chaffing at the bit to post meaningful branded messages via Twitter but who have been stymied by lack of guidance from FDA regarding how to provide fair balance within the 140-character limit of Twitter.

Welcome to Volume 10, Issue #2 (JANUARY 19, 2011) of Pharma Marketing News.

Welcome to Volume 10, Issue #2 (JANUARY 19, 2011) of Pharma Marketing News.

All pharma companies face a communications crisis that rests on the changing role of the medical sales representative. This evolution has a direct impact on the obligations of the pharma marketing organizations to be both proactive and responsive in helping to protect their organizations from the threat of non-compliance. What can marketing do? This article offers a few thoughts from a physician's point.