2011

Welcome to Volume 10, Issue #8 (28 APRIL 2011) of Pharma Marketing News.

Lipitor Won't Go Gentle Into that Good Generic Night. Pfizer is taking a number of steps to protect it's Lipitor franchise and it hopes that many patients currently taking Lipitor will remain loyal to the brand.

Welcome to Volume 10, Issue #13 (23 AUGUST 2011) of Pharma Marketing News.

While primary care physicians in general are frequent users of the Internet, oncologists see online sources of information as more important than PCPs and therefore may need less personal contact to learn about products. That was just one of the results from the 2011 Digital Life survey of 1,454 physicians summarized is this article.

Welcome to Volume 10, Issue #1 (JANUARY 12, 2011) of Pharma Marketing News.

In a recent video titled 'What Gets PhRMA's Chairman Up Every Morning?', Chris Viehbacher, CEO of Sanofi, cited an impressive Potemkin number related to life expectancy and the pharma industry.

A study led by Mount Sinai School of Medicine researchers of 192 pharmaceutical advertisements (83 full unique advertisements) in biomedical journals found that only 18 percent (15) were compliant with Food and Drug Administration (FDA) guidelines, and over half failed to quantify serious risks including death.

Pfizer's US corporate Facebook page was hacked by some 'Kiddies.' What should the industry learn from this experience?

Welcome to Volume 10, Issue #11 (21 JUNE 2011) of Pharma Marketing News.

Pharma social networking sites like Facebook and YouTube may lack patient-centered information and can also be sources of misleading information that could potentially do more harm than good.