2011

Welcome to Volume 10, Issue #15 (12 OCTOBER 2011) of Pharma Marketing News.

Welcome to Volume 10, Issue #10 (8 JUNE 2011) of Pharma Marketing News.

Self Care Catalysts' Patient Intelligence Insights Guide™ on Diabetes is the only integrated patient-and consumer-centric report that explores how people suffering from an invisible condition such as diabetes actually circumnavigate their health condition, using the unique Self Care Health Decision Making Dynamics framework™. It is an example of what Grace Soyao, Founder & Chief Strategy Officer of Self Care Catalysts Inc., a health research and strategy company, means by 'Finding the Consumer within the Patient.'

Welcome to Volume 10, Issue #16 (27 OCTOBER 2011) of Pharma Marketing News.

Welcome to Volume 10, Issue #6 (30 MARCH 2011) of Pharma Marketing News.

NPs, PAs, and even RNs are for the most part overlooked by the pharmaceutical industry, according to David Mittman, PA, president of Clinician 1. This article reviews the issue and includes tips for marketing to NPs and PAs.

Welcome to Volume 10, Issue #11 (21 JUNE 2011) of Pharma Marketing News.

Welcome to Volume 10, Issue #7 (15 APRIL 2011) of Pharma Marketing News.

If you're thinking of developing a mobile application (app) for patients or physicians, you need to consider the myriad platforms -- hardware plus software combinations -- that are out there and determine which platform is best suited for your intended audience. Your choice of platform will impact your app's performance, maintenance, and security, which in turn will make or break the success of the app.

Once again the Brits have beaten the US in issuing useful guidelines for social media use by the pharmaceutical industry! As I reported back in April, 2011, the Prescription Medicines Code of Practice Authority (PMCPA), which oversees the self-regulatory code of the Association of the British Pharmaceutical Industry (ABPI), published