{"id":7918,"date":"2006-06-02T10:52:00","date_gmt":"2006-06-02T10:52:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharma-use-of-rx-data-survey\/"},"modified":"2019-02-21T01:27:36","modified_gmt":"2019-02-21T01:27:36","slug":"pharma-use-of-rx-data-survey","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-use-of-rx-data-survey\/","title":{"rendered":"Pharma Use of Rx Data Survey"},"content":{"rendered":"<p>THE ISSUE<br \/><b>Limiting Pharma Access to Physician Prescribing Data<\/b><br \/>Pharmaceutical companies use physician prescribing data for a variety of purposes, but arguably mostly for sales and marketing purposes.<br \/>Some doctors object to the use of prescribing data to target them for marketing. New Hamspire has recently passed a bill limiting the sales of physician Rx data to pharmaceutical companies for &#8220;commercial purposes,&#8221; including &#8212; but not limited to &#8212; marketing purposes.<br \/>This issue is discussed in more detail on Pharma Marketing Blog: <a href=\"http:\/\/pharma-mkting.com\/blog\/2006\/05\/whose-data-is-it-anyway.html\">Who&#8217;s Data Is It Anyway?<\/a> and <a href=\"http:\/\/pharma-mkting.com\/blog\/2006\/05\/specious-arguments-in-favor-of-rx-data.html\">Specious Arguments in Favor of Rx Data Use<\/a>.<br \/>This surevy solicits your opinion on the benefits of pharma access to prescribing information, physicians ability to opt-out, and appropriate uses of Rx data by pharmaceutical companies.<\/p>\n<p>Specifically, the survey asks whether you agree or disagree with each of the following statements:<\/p>\n<ul  style=\"font-family:arial;\">\n<li>Prescribing data allow pharmaceutical promotion to be relevant and specific, making the whole process more cost-effective <\/li>\n<li>Physician prescribing data helps manufacturers to alert physicians of important new information about medicines in a timely fashion<\/li>\n<li>Physicians should be able to opt-out of having their Rx data sold to pharma companies for ANY USE <\/li>\n<li>Physicians should be able to opt-out of having their Rx data sold to pharma companies for MARKETING PURPOSES ONLY <\/li>\n<li>Physicians should NOT be able to opt-out of having their Rx data sold to pharma companies<\/li>\n<\/ul>\n<p><b><a href=\"http:\/\/www.surveymonkey.com\/s.asp?u=52122170907\">Click here to take this survey<\/a>.<\/b><br \/><b>Survey Results:<\/b><\/p>\n<ul  style=\"font-family:arial;\">\n<li> After completing the survey you will be able to see a summary of results (de-identified, excludes open-ended responses and comments that may identify the respondent). You can also use filters to examine results from different subsets of respondents (e.g., pharma company employees vs. non-pharma people, etc.).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>THE ISSUELimiting Pharma Access to Physician Prescribing DataPharmaceutical companies use physician prescribing data for a variety of purposes, but arguably mostly for sales and marketing purposes.Some doctors object to the use of prescribing data to target them for marketing. New Hamspire has recently passed a bill limiting the sales of physician Rx data to pharmaceutical [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Use of Rx Data Survey - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-use-of-rx-data-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Use of Rx Data Survey - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"THE ISSUELimiting Pharma Access to Physician Prescribing DataPharmaceutical companies use physician prescribing data for a variety of purposes, but arguably mostly for sales and marketing purposes.Some doctors object to the use of prescribing data to target them for marketing. New Hamspire has recently passed a bill limiting the sales of physician Rx data to pharmaceutical [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-use-of-rx-data-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2006-06-02T10:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:27:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-use-of-rx-data-survey\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharma-use-of-rx-data-survey\/\",\"name\":\"Pharma Use of Rx Data Survey - 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