{"id":7823,"date":"2006-11-09T14:05:00","date_gmt":"2006-11-09T14:05:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/i-love-this-country\/"},"modified":"2019-02-21T01:26:50","modified_gmt":"2019-02-21T01:26:50","slug":"i-love-this-country","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/i-love-this-country\/","title":{"rendered":"What a Difference a Day Makes!"},"content":{"rendered":"<p>In just one day the world changed! And it changed for the better. Was it good for you too?<\/p>\n<p>Of course, I&#8217;m talking about Sepracor, which I caught with its pants down on Monday (see &#8220;<a style=\"font-family: arial;\" href=\"http:\/\/pharma-mkting.com\/blog\/2006\/11\/lunesta-google-and-badwords.html\">Lunesta, Google, and bAdWords<\/a>&#8220;), changing its Google Adwords advertising Lunesta yesterday.<\/p>\n<p>One day Sepracor is violating FDA regulations and running ads like this:<\/p>\n<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/photos1.blogger.com\/x\/blogger2\/6172\/1043\/1600\/113347\/Lunesta_Adword_Orig.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/photos1.blogger.com\/x\/blogger2\/6172\/1043\/400\/713549\/Lunesta_Adword_Orig.jpg\" alt=\"\" border=\"0\" \/><\/a><br \/>The next day, the Lunesta ad looks like this:<\/p>\n<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/photos1.blogger.com\/x\/blogger2\/6172\/1043\/1600\/346377\/Lunesta_Adword_New.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/photos1.blogger.com\/x\/blogger2\/6172\/1043\/400\/411296\/Lunesta_Adword_New.jpg\" alt=\"\" border=\"0\" \/><\/a><br \/>It&#8217;s nice to see that the ads have been corrected. Could it be that my post woke someone up at Sepracor? Or maybe it was Sepracor&#8217;s ad agency that woke up.<\/p>\n<p>Fast action was required because I did notify the FDA about the ads. I don&#8217;t know how FDA processes such complaints, but I suspect it takes some time for them to get around to reviewing them. So it&#8217;s possible that the FDA will not come across any violative Lunesta Adwords if they are searching the Internet today.<\/p>\n<p>It&#8217;s not the first time that Sepracor has snuck in a questionable ad. See &#8220;<a style=\"font-family: arial;\" href=\"http:\/\/pharma-mkting.com\/blog\/2006\/04\/sepracor-sneaks-in-lunesta-reminder-ad.html\">Sepracor Sneaks In Lunesta Reminder Ad<\/a>.&#8221; What next?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In just one day the world changed! And it changed for the better. Was it good for you too? Of course, I&#8217;m talking about Sepracor, which I caught with its pants down on Monday (see &#8220;Lunesta, Google, and bAdWords&#8220;), changing its Google Adwords advertising Lunesta yesterday. One day Sepracor is violating FDA regulations and running [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What a Difference a Day Makes! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/i-love-this-country\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What a Difference a Day Makes! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"In just one day the world changed! And it changed for the better. Was it good for you too? Of course, I&#8217;m talking about Sepracor, which I caught with its pants down on Monday (see &#8220;Lunesta, Google, and bAdWords&#8220;), changing its Google Adwords advertising Lunesta yesterday. 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