{"id":7800,"date":"2006-12-12T12:36:00","date_gmt":"2006-12-12T12:36:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/physician-blogging-survey-results\/"},"modified":"2019-02-21T01:26:42","modified_gmt":"2019-02-21T01:26:42","slug":"physician-blogging-survey-results","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/physician-blogging-survey-results\/","title":{"rendered":"Physician Blogging – Survey Results"},"content":{"rendered":"

Yesterday, I participated in a panel discussion at the first Healthcare Blogging Summit, which was co-located with the larger Consumer Health World conference in Washington, DC. The summit was organized by Dmitriy Kruglyak, CEO of Trusted.MD, a social network formerly known as The Medical Blog Network<\/a> (TMBN).<\/p>\n

The main focus of the larger Consumer Health World conference was “consumer-directed healthcare” (CDH) and fellow-traveling disciplines such as wellness, spas, alternative medicine, etc. Many attendees were from the managed care industry and despite the hype of CDH as the “next new thing,” much of the movement towards CDH is happening within managed care organizations.<\/p>\n

There is intense interest in CDH on the pharma side, and rightly so. Some of the seamy side of CDH involves alternative, holistic medicine, which means it’s anti-pharmaceutical. Yet, major CDH proponents are huge payers — health plans and employers — that pharma needs to court.<\/p>\n

I have a feeling that as CDH programs are rolled out, more and more charlatans will come out of the woodwork to vie for consumers’ HSA funds and the money that plans will give them for “wellness” and other prevention programs as enticements.<\/p>\n

Anyway, back to the Healthcare Blogging Summit. I hope Dmitriy invites me to the next summit, which is scheduled for April, 2007 at the Las Vegas Venetian Hotel! I think I can make a good case for getting an invite, especially after Fard Johnmar — another panel member and blogger over at Envisioning 2.0<\/a> –\u2013 voted me one of the three best healthcare bloggeres! (It’s good to be #3!)<\/p>\n

Physician Blogging
at the start of the panel. Physicians comprised the largest segment of responders to the survey. \u201cThis is not surprising,\u201d says With regard to healthcare blogging, Fard should know what he’s talking about. He and Dmitriy conducted a survey of over 200 healthcare bloggers, the results of which were summarized by FardFard, \u201cphysicians really started the healthcare blogosphere.\u201d<\/p>\n

Some other top-level results of the survey, which you can access here, are the following:<\/p>\n