{"id":7595,"date":"2007-08-29T11:05:00","date_gmt":"2007-08-29T11:05:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/my-upcoming-speaking-gigs\/"},"modified":"2019-02-21T01:25:43","modified_gmt":"2019-02-21T01:25:43","slug":"my-upcoming-speaking-gigs","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/my-upcoming-speaking-gigs\/","title":{"rendered":"My Upcoming Speaking Gigs"},"content":{"rendered":"

\"\"<\/a>School’s Open! Many colleges, at least!<\/p>\n

My sons are back at Penn State and I imagine them in lecture halls looking as engaged as the students shown here. One can only hope!<\/p>\n

Soon, pharmaceutical marketing executives also will be going back to “school,” by which I mean attending the many industry conferences scheduled for this fall.<\/p>\n

The Pharma Marketing Network Conference Calendar<\/a> lists at least 10 live conferences and webinars in September. That list only includes conferences dedicated to pharmaceutical marketing and sales.<\/p>\n

I have an interest in many of these conferences as a media sponsor, trade journalist, and\/or speaker.<\/p>\n

I will be speaking at a couple of these conferences in September and October and invite you all to attend. I don’t get paid for doing this, but I do get some discounts off registration in case you are interested in attending.<\/p>\n

If you are a good writer with some experience, I can get you a press pass in exchange for coverage of presentations for Pharma Marketing News (see “Free Passes Available to Conferences<\/a>” and “We’re Hiring!<\/a>“).<\/p>\n

My speaking gigs in September and October include:<\/p>\n

1. THE Pharmaceutical Marketing Event<\/a>
On Wednesday, September 19, 2007, (11:30 AM) I will present my views on the trials and tribulations of pharmaceutical company use of Web 2.0 tools for marketing. The presentation is entitled “YouPharma: A Brave New World for Pharma Marketing.” Here’s the synopsis:<\/p>\n

Guidelines for the Web 2.0 Era
YouPharma: A Brave New World for Pharma Marketing<\/p>\n

It’s not news to anyone that spending on DTC advertising and physician promotion is increasing, yet the return on these investments (ROI) is declining. A new approach to the way forward in pharma marketing is actively being pursued by pharmaceutical marketers and their ad agencies. This approach embraces \u201csocial networking\u201d and other so-called \u201cWeb 2.0\u201d technology, which is exemplified most notably in the non-pharma arena by YouTube and MySpace.<\/p>\n

This trend could usher in a Brave New World of pharmaceutical marketing. Indeed, it will require a brave new pharmaceutical marketer to enter these uncharted waters teeming with public opinion mine fields and regulatory shoals.<\/p>\n

Lack of regulatory guidance specific to online marketing should not hold the industry back from dipping its toes in the water. Just as PhRMA has developed guidelines for TV and print DTC, the industry should develop a coherent road map to guide its way through the brave new \u201cYouPharma\u201d world. This presentation will offer some starting points towards that goal.<\/p>\n