{"id":7556,"date":"2007-10-23T11:43:00","date_gmt":"2007-10-23T11:43:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/off-to-digital-pharma\/"},"modified":"2019-02-21T01:25:32","modified_gmt":"2019-02-21T01:25:32","slug":"off-to-digital-pharma","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/off-to-digital-pharma\/","title":{"rendered":"Off to Digital Pharma!"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/bp2.blogger.com\/_ZiPiXEv_Q_g\/Rx3tuCpL7ZI\/AAAAAAAAA0k\/lB0XVYsUrAY\/s1600-h\/yellow-brick+road.jpg\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;\" src=\"http:\/\/bp2.blogger.com\/_ZiPiXEv_Q_g\/Rx3tuCpL7ZI\/AAAAAAAAA0k\/lB0XVYsUrAY\/s320\/yellow-brick+road.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5124513326256876946\" border=\"0\" \/><\/a>Today, I will be spending some time in Princeton, NJ attending ExL Pharma&#8217;s <a href=\"http:\/\/www.exlpharma.com\/eventDetail.php?id=85\">Digital Pharma conference<\/a>. I hope to see some of you there.<\/p>\n<p>The presentations I hope to attend include:<\/p>\n<p>How MDs are Both Seeking and Jumping on New Web 2.0 Technologies to Communicate &amp; Collaborate &#8212; Daniel Palestrant. I hope to gain some more insight into how Sermo uniquely empowers physicians. This will add to my article planned for the <a href=\"http:\/\/pmncalendar.blogspot.com\/2007\/10\/issue-69-october-2007.html\">upcoming issue<\/a> of <a href=\"http:\/\/www.news.pharma-mkting.com\/\">Pharma Marketing News<\/a>, which will focus on drug industry collaboration with online physician communities. I have already interview Dr. Palestrant in a recent <a href=\"http:\/\/www.talk.pharma-mkting.com\/\">Pharma Marketing Talk<\/a> podcast (<a href=\"http:\/\/www.blogtalkradio.com\/hostpage.aspx?show_id=106383\">listen here<\/a>).<\/p>\n<p>The Paradigm Shift: Web 2.0 and the New Era Of Pharmaceutical Marketing &#8212; a panel discussion moderated by Joe Shields Director, Consumer Strategy, Enbrel WYETH. I&#8217;ll be able to meet up again with my good friend Len Starnes, Head of E-Business, Primary Care, BAYER SCHERING PHARMA AG. Glad to see that he has survived the merger!<\/p>\n<p>Driving &#8220;Hi-Water Mark&#8221; Results Through Innovative and Integrated Online\/Offline Strategy and Creative &#8212; by Karen Carr, VP, Health &amp; Wellness Practice, IMC2. I think these are the people that are responsible for Glaxo&#8217;s alliconnect blog. The presenters promise to talk about how GlaxoSmithKline&#8217;s alli turned the newest over-the-counter weight-loss brand into an overnight sensation by combining up-to-the-minute behavioral change insights with the newest emerging approaches to digital and relationship marketing.<\/p>\n<p>Leveraging Video on the Web Within A Contextual Format &#8212; a panel discussion. I hope this is more than just how cool video is. They should discuss how user-created video can be used by marketers as in Novartis&#8217; FluFlix Video Contest on YouTube (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2007\/09\/novartis-attempts-perfect-execution-of.html\">Novartis Attempts Perfect Execution of Web 2.0 Trick!<\/a>&#8220;).<\/p>\n<p>Anyway, gotta go! I hope to report highlights later.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, I will be spending some time in Princeton, NJ attending ExL Pharma&#8217;s Digital Pharma conference. I hope to see some of you there. The presentations I hope to attend include: How MDs are Both Seeking and Jumping on New Web 2.0 Technologies to Communicate &amp; Collaborate &#8212; Daniel Palestrant. I hope to gain some [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[253,527],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Off to Digital Pharma! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/off-to-digital-pharma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Off to Digital Pharma! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Today, I will be spending some time in Princeton, NJ attending ExL Pharma&#8217;s Digital Pharma conference. 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