{"id":7550,"date":"2007-10-29T11:07:00","date_gmt":"2007-10-29T11:07:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/awards-what-are-they-good-for\/"},"modified":"2019-02-21T01:25:31","modified_gmt":"2019-02-21T01:25:31","slug":"awards-what-are-they-good-for","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/awards-what-are-they-good-for\/","title":{"rendered":"Awards. What Are They Good For?"},"content":{"rendered":"<div style=\"text-align: left;\">Awards, huh, yeah!<br \/>What are they good for?<br \/>Absolutely nothing<br \/>Uh-huh<br \/>Listen to me<\/p>\n<p>Ohhh, awards, I despise<br \/>Because it means gala dinners<br \/>Of rubber chicken and butter knives<\/p>\n<p>Awards mean tears<br \/>To thousands of advertisers\u2019 eyes<br \/>When their ads are broadcast on nightly TV<br \/>But never affect consumers\u2019 lives<\/p>\n<p>Awards, they ain&#8217;t nothing<br \/>But a heartbreaker<br \/>Awards, friend only to the magazine publisher<br \/>They\u2019re an enemy to all pharma kind<br \/>The point of awards blows my mind<br \/>Awards have caused unrest<br \/>Within the new media generation<br \/>Disrespect then co-optation<\/p>\n<p>Ooooh, awards, have shattered<br \/>Many a young man&#8217;s dreams<br \/>Made him cynical, bitter and mean<br \/>Drug pipelines are much too short and precious<br \/>To waste time vying for awards today<br \/>Awards can&#8217;t increase DTC&#8217;s ROI<br \/>They can only raise an ad agency&#8217;s pay<\/p>\n<p>Creativity, ROI and good communications<br \/>Tell me, is there no place for them today?<br \/>They say we must give awards to know what\u2019s best<br \/>But Lord knows there&#8217;s got to be a better test<\/p>\n<p>Awards, huh!<br \/>Good God y&#8217;all!<br \/>What are they good for<br \/>Stand up and shout it<br \/>Absolutely nothing<\/p>\n<\/div>\n<div style=\"text-align: left;\">With apologies to the Motown 1970 hit \u201cWar\u201d by Edwin Starr.<\/p>\n<p>Read <a href=\"http:\/\/www.news.pharma-mkting.com\/pmn69-Oct07-oped.htm\">this<\/a> to learn one thing awards are good for!<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Awards, huh, yeah!What are they good for?Absolutely nothingUh-huhListen to me Ohhh, awards, I despiseBecause it means gala dinnersOf rubber chicken and butter knives Awards mean tearsTo thousands of advertisers\u2019 eyesWhen their ads are broadcast on nightly TVBut never affect consumers\u2019 lives Awards, they ain&#8217;t nothingBut a heartbreakerAwards, friend only to the magazine publisherThey\u2019re an enemy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[86,1128],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Awards. 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