{"id":7492,"date":"2008-01-18T19:27:00","date_gmt":"2008-01-18T19:27:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/consumer-reports-rip-rozerem-ad-new-one\/"},"modified":"2019-02-21T01:25:15","modified_gmt":"2019-02-21T01:25:15","slug":"consumer-reports-rip-rozerem-ad-new-one","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/consumer-reports-rip-rozerem-ad-new-one\/","title":{"rendered":"Consumer Reports Rip Rozerem Ad &#8212; A New One!"},"content":{"rendered":"<p>Consumer Reports has just posted the second in its series of CR AdWatch videos that add commentary and context to widely seen pharmaceutical advertisements. You\u2019ll recognize this ad immediately: It\u2019s the one that has Abe Lincoln and a talking beaver offering consolation to an unfortunate insomniac.<\/p>\n<p>According to Consumer Reports: &#8220;The ad &#8212; the latest in a series &#8212; is memorable not only for its quirky cast of characters, but also because the drug it promotes (Rozerem) does not appear to pose the same risk of chemical dependency as other prescription sleeping pills. Yet as our commentary notes, that doesn\u2019t mean your first move after a sleepless night should be to beg for a prescription. I\u2019ll let the AdWatch crew tell you the rest themselves.&#8221;<\/p>\n<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/bp3.blogger.com\/_ZiPiXEv_Q_g\/R5D-2uM3c8I\/AAAAAAAABAk\/wVIap5UgHHM\/s1600-h\/CR-AdWatch_Rozerem.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/bp3.blogger.com\/_ZiPiXEv_Q_g\/R5D-2uM3c8I\/AAAAAAAABAk\/wVIap5UgHHM\/s400\/CR-AdWatch_Rozerem.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5156901789407605698\" border=\"0\" \/><\/a>See the video commentary <a href=\"http:\/\/blogs.consumerreports.org\/health\/2008\/01\/rozerem-cr-adwa.html\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer Reports has just posted the second in its series of CR AdWatch videos that add commentary and context to widely seen pharmaceutical advertisements. You\u2019ll recognize this ad immediately: It\u2019s the one that has Abe Lincoln and a talking beaver offering consolation to an unfortunate insomniac. According to Consumer Reports: &#8220;The ad &#8212; the latest [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[1104,86,986],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer Reports Rip Rozerem Ad - A New One! - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/consumer-reports-rip-rozerem-ad-new-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Reports Rip Rozerem Ad - A New One! - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Consumer Reports has just posted the second in its series of CR AdWatch videos that add commentary and context to widely seen pharmaceutical advertisements. 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