{"id":7476,"date":"2008-02-13T18:44:00","date_gmt":"2008-02-13T18:44:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/are-marketers-artists-or-mathematicians\/"},"modified":"2019-02-21T01:25:11","modified_gmt":"2019-02-21T01:25:11","slug":"are-marketers-artists-or-mathematicians","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-marketers-artists-or-mathematicians\/","title":{"rendered":"Are Marketers Artists or Mathematicians?"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/bp0.blogger.com\/_ZiPiXEv_Q_g\/R7NCeDF_mRI\/AAAAAAAABFE\/ycmNdcFS9js\/s1600-h\/davinci.jpg\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;\" src=\"http:\/\/bp0.blogger.com\/_ZiPiXEv_Q_g\/R7NCeDF_mRI\/AAAAAAAABFE\/ycmNdcFS9js\/s320\/davinci.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5166546281518045458\" border=\"0\" \/><\/a>How many marketers does it take to calculate ROI?  <\/p>\n<p>None. There&#8217;s a lot of talk about ROI, but no one&#8217;s got the time, money or the inclination to do the math.<\/p>\n<p>Sorry, just thought I&#8217;d open with a little joke as in a live presentation.<\/p>\n<p>Speaking of live presentations, have you ever accepted an invitation to make a presentation on a subject with which you have very little personal experience or knowledge?<\/p>\n<p>That is currently my predicament.<\/p>\n<p>I am presenting a keynote speech at the <a href=\"http:\/\/www.pharmamarketing-events.com\/programme.htm\">Measuring Marketing ROI<\/a> conference in London next month. The title of my presentation is &#8220;Why many pharmaceutical marketers ignore ROI and rely upon anecdotal evidence.&#8221;<\/p>\n<p>I&#8217;ve had plenty of time to prepare my presentation, but I have done practically nothing so far to put my slide deck together. I&#8217;m beginning to feel the pressure building and I need help.<\/p>\n<p>Of course, although I have practically no experience measuring marketing ROI, that doesn&#8217;t stop me from having an opinion based on conferences I&#8217;ve attended and watching marketers ignore ROI. In fact, I&#8217;ve commented on this issue in at least several posts to this blog. See, for example, &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2007\/09\/do-pharma-marketers-need-thick-skin-or.html\">Do Pharma Marketers Need a Thick Skin or Will a Thick Skull Suffice?<\/a>&#8221; and &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2007\/06\/rozerem-ad-spending-exceeds-sales.html\">Rozerem Ad Spending Exceeds Sales!<\/a>&#8220;<\/p>\n<p>But that is the limit of my knowledge. So, I would really appreciate your insights on this topic, which I also hope to write up in an article for the Feb issue of <a href=\"http:\/\/www.news.pharma-mkting.com\/\">Pharma Marketing News<\/a>.<\/p>\n<p>Here&#8217;s my keynote outline:<\/p>\n<p>Why many pharmaceutical marketers ignore ROI and rely upon anecdotal evidence<\/p>\n<ul>\n<li>    Are marketers artists or mathematicians? [It&#8217;s obvious (or maybe not): Marketers are not daVinci&#8217;s &#8212; they are not good at combining art and science.]<\/li>\n<li>    Right brain vs. left brain thinking<\/li>\n<li>    Creativity vs. accountability<\/li>\n<li>    There are very few awards given for the latter, but many for the former<\/li>\n<li>    Can six sigma be applied to marketing?<\/li>\n<\/ul>\n<p>If you have any insights into these bullet points, please post them in the comments section of this post below.<\/p>\n<p>If you are a member of the <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pmroundtable\/pmroundtable-hp.html\">Pharma Marketing Roundtable Forum<\/a>, you can participate in the discussion thread located <a href=\"http:\/\/www.forums.pharma-mkting.com\/showthread.php?t=1853\">here.<\/a> (You have to be a member to access the forum. To join the Roundtable Forum, fill out the <a href=\"http:\/\/www.surveymonkey.com\/s.asp?u=80221380672\">Roundtable Membership Request Form<\/a>.)<\/p>\n<p>If I use your pearls of wisdom in the article or presentation, I will be happy to give you credit if you identify yourself. Anonymous comments are also welcomed (don&#8217;t worry, I won&#8217;t tell Congress).<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>Full disclosure: I am working with the event organizers (ViB Events) to help them promote this meeting. I am not getting paid to be a speaker or even to promote the meeting, but they are paying for most of my travel expenses &#8212; not including food other than that included during the conference.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many marketers does it take to calculate ROI? None. There&#8217;s a lot of talk about ROI, but no one&#8217;s got the time, money or the inclination to do the math. Sorry, just thought I&#8217;d open with a little joke as in a live presentation. Speaking of live presentations, have you ever accepted an invitation [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[1101,348,986],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are Marketers Artists or Mathematicians? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-marketers-artists-or-mathematicians\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Marketers Artists or Mathematicians? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"How many marketers does it take to calculate ROI? None. There&#8217;s a lot of talk about ROI, but no one&#8217;s got the time, money or the inclination to do the math. Sorry, just thought I&#8217;d open with a little joke as in a live presentation. Speaking of live presentations, have you ever accepted an invitation [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-marketers-artists-or-mathematicians\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2008-02-13T18:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:25:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-marketers-artists-or-mathematicians\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-marketers-artists-or-mathematicians\/\",\"name\":\"Are Marketers Artists or Mathematicians? - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2008-02-13T18:44:00+00:00\",\"dateModified\":\"2019-02-21T01:25:11+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-marketers-artists-or-mathematicians\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-marketers-artists-or-mathematicians\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-marketers-artists-or-mathematicians\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are Marketers Artists or Mathematicians?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are Marketers Artists or Mathematicians? - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/are-marketers-artists-or-mathematicians\/","og_locale":"en_US","og_type":"article","og_title":"Are Marketers Artists or Mathematicians? - Pharma Marketing Network","og_description":"How many marketers does it take to calculate ROI? 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