{"id":7464,"date":"2008-02-25T20:11:00","date_gmt":"2008-02-25T20:11:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pfizer-flips-jarvik-flops\/"},"modified":"2019-02-21T01:25:06","modified_gmt":"2019-02-21T01:25:06","slug":"pfizer-flips-jarvik-flops","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pfizer-flips-jarvik-flops\/","title":{"rendered":"Pfizer Flips. Jarvik Flops!"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/bp0.blogger.com\/_ZiPiXEv_Q_g\/R8MjFDF_mZI\/AAAAAAAABGI\/2f2O_4X6O0I\/s1600-h\/LipitorTVads+005.jpg\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;\" src=\"http:\/\/bp0.blogger.com\/_ZiPiXEv_Q_g\/R8MjFDF_mZI\/AAAAAAAABGI\/2f2O_4X6O0I\/s200\/LipitorTVads+005.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5171015366788225426\" border=\"0\" \/><\/a>It&#8217;s official! Jarvik is off the air as the Lipitor spokesperson!<\/p>\n<p>&#8220;&#8230; the way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions from our primary goal of encouraging patient and physician dialogue on the leading cause of death in the world &#8212; cardiovascular disease,&#8221; said Pfizer\u2019s President of Worldwide Pharmaceutical Operations Ian Read. &#8220;We regret this. Going forward, we commit to ensuring there is greater clarity in our advertising regarding the presentation of spokespeople.&#8221;<\/p>\n<p>See Pfizer&#8217;s press release <a href=\"http:\/\/www.forums.pharma-mkting.com\/showthread.php?p=2381#post2381\">here<\/a>.<\/p>\n<p>See previous Pharma Marketing Blog posts on Jarvik (in reverse chronological order):<a href=\"http:\/\/pharma-mkting.com\/blog\/2008\/02\/jarvik-cant-prescribe-and-cant-row-boat.html\"><br \/><\/a><\/p>\n<ul>\n<li><a href=\"http:\/\/pharma-mkting.com\/blog\/2008\/02\/jarvik-cant-prescribe-and-cant-row-boat.html\">Jarvik Can&#8217;t Prescribe and Can&#8217;t Row a Boat, But Can He Sell?<\/a><\/li>\n<li><a href=\"http:\/\/pharma-mkting.com\/blog\/2008\/01\/jarvik-falters-in-his-own-defense.html\">Jarvik Falters in His Own Defense<\/a><\/li>\n<li><a href=\"http:\/\/pharma-mkting.com\/blog\/2008\/01\/jarvik-lipitor-spokesperson-outed-as.html\">Jarvik &#8212; Lipitor spokesperson &#8212; &#8220;outed&#8221; as an unlicensed physician!<\/a><\/li>\n<li><a href=\"http:\/\/pharma-mkting.com\/blog\/2006\/10\/lipitors-jarvik-fop-or-flop.html\">Lipitor&#8217;s Jarvik: Fop or Flop?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s official! Jarvik is off the air as the Lipitor spokesperson! &#8220;&#8230; the way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions from our primary goal of encouraging patient and physician dialogue on the leading cause of death in the world &#8212; cardiovascular disease,&#8221; said Pfizer\u2019s President [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[1052,494,108],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pfizer Flips. 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Jarvik is off the air as the Lipitor spokesperson! &#8220;&#8230; the way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions from our primary goal of encouraging patient and physician dialogue on the leading cause of death in the world &#8212; cardiovascular disease,&#8221; said Pfizer\u2019s President [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pfizer-flips-jarvik-flops\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2008-02-25T20:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pfizer-flips-jarvik-flops\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pfizer-flips-jarvik-flops\/\",\"name\":\"Pfizer Flips. 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