{"id":7449,"date":"2008-03-13T14:59:00","date_gmt":"2008-03-13T14:59:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/cymbalta-spitzer-contextual-web\/"},"modified":"2019-02-21T01:25:01","modified_gmt":"2019-02-21T01:25:01","slug":"cymbalta-spitzer-contextual-web","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-spitzer-contextual-web\/","title":{"rendered":"Cymbalta-Spitzer Contextual Web Advertising"},"content":{"rendered":"<p>It&#8217;s not often we can get a drug brand name and a major political\/prostitution ring scandal mentioned in the same headline!<\/p>\n<p>Take a look at this &#8220;contextual Web advertising&#8221; coup for Cymbalta:<\/p>\n<div style=\"text-align: center;\"><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/bp1.blogger.com\/_ZiPiXEv_Q_g\/R9lCBL8ui1I\/AAAAAAAABII\/Eki35acnltg\/s1600-h\/Cymbalta-Spritzer-Ad-Placement.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/bp1.blogger.com\/_ZiPiXEv_Q_g\/R9lCBL8ui1I\/AAAAAAAABII\/Eki35acnltg\/s400\/Cymbalta-Spritzer-Ad-Placement.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5177241834793896786\" border=\"0\" \/><\/a>(Click on image for an enlarged view.)<\/div>\n<p>According to a <a href=\"http:\/\/en.wikipedia.org\/wiki\/Contextual_advertising\">Wikipedia entry<\/a>:<\/p>\n<p>&#8220;Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user.&#8221;<\/p>\n<p>This might be better described as &#8220;contextual kismet advertising.&#8221;<\/p>\n<p>Thanks, Robert for the tip!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s not often we can get a drug brand name and a major political\/prostitution ring scandal mentioned in the same headline! Take a look at this &#8220;contextual Web advertising&#8221; coup for Cymbalta: (Click on image for an enlarged view.) According to a Wikipedia entry: &#8220;Contextual advertising is the term applied to advertisements appearing on websites [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[1087,565,1088],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cymbalta-Spitzer Contextual Web Advertising - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-spitzer-contextual-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cymbalta-Spitzer Contextual Web Advertising - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s not often we can get a drug brand name and a major political\/prostitution ring scandal mentioned in the same headline! Take a look at this &#8220;contextual Web advertising&#8221; coup for Cymbalta: (Click on image for an enlarged view.) According to a Wikipedia entry: &#8220;Contextual advertising is the term applied to advertisements appearing on websites [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-spitzer-contextual-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2008-03-13T14:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:25:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-spitzer-contextual-web\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-spitzer-contextual-web\/\",\"name\":\"Cymbalta-Spitzer Contextual Web Advertising - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2008-03-13T14:59:00+00:00\",\"dateModified\":\"2019-02-21T01:25:01+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-spitzer-contextual-web\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-spitzer-contextual-web\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-spitzer-contextual-web\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cymbalta-Spitzer Contextual Web Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cymbalta-Spitzer Contextual Web Advertising - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-spitzer-contextual-web\/","og_locale":"en_US","og_type":"article","og_title":"Cymbalta-Spitzer Contextual Web Advertising - Pharma Marketing Network","og_description":"It&#8217;s not often we can get a drug brand name and a major political\/prostitution ring scandal mentioned in the same headline! 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