{"id":7443,"date":"2008-03-21T14:11:00","date_gmt":"2008-03-21T14:11:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/im-all-twitter-over-twitter-vira\/"},"modified":"2019-02-21T01:24:59","modified_gmt":"2019-02-21T01:24:59","slug":"im-all-twitter-over-twitter-vira","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/im-all-twitter-over-twitter-vira\/","title":{"rendered":"I’m All a Twitter Over Twitter! Viral Social Marketing at Its Best?"},"content":{"rendered":"

\"\"<\/a>Yesterday at lunch, Anthony Bianciella, VP of Marketing at MTI (www.mtiadvantage.com) asked me if I ever used Twitter.<\/p>\n

“Nope, I have never used it. What is it?,” I asked.<\/p>\n

He explained what it was and I immediately decided to try it because a recent Comfony study suggested that agencies “walk the walk” if they are going to provide advice about social media communications (see Fard’s post on this: “Cymfony Says Agencies ‘Don’t Get’ Social Media, Urges Them To ‘Walk The Walk’<\/a>“).<\/p>\n

“Twitter is hard to understand for normal people. The service \u2013 approaching 1 million users in the neighborhood of its first birthday \u2013 is among the most rapidly adopted applications ever. Without hyperbole, I would say that every marketing exec should be on Twitter,” says Mike Troiano (“Real People Use Twitter<\/a>“).<\/p>\n

What you do is get an account and start posting updates (“tweets”) about what you’re doing or thinking. I have a widget that posts the last five of my tweets here on Pharma Marketing Blog (see left: “What’s Mack doing or thinking right now?”). As I write this, the following tweets are active:<\/p>\n