{"id":7423,"date":"2008-04-16T19:12:00","date_gmt":"2008-04-16T19:12:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/zyrtec-telephone-pole-ad-campaign\/"},"modified":"2019-02-21T01:24:54","modified_gmt":"2019-02-21T01:24:54","slug":"zyrtec-telephone-pole-ad-campaign","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/zyrtec-telephone-pole-ad-campaign\/","title":{"rendered":"Zyrtec Telephone Pole Ad Campaign: Guerilla or Gorilla Marketing?"},"content":{"rendered":"

\"\"<\/a>This morning, I posted a note about a Zyrtec print reminder ad (see “Zyrtec Reminder Print Ad — Is It Legal?<\/a>“), which seemed to be a follow-on to what Fard Johnmar<\/a> called “a clever guerrilla marketing campaign once reserved for consumer packaged goods companies and underground musical acts.”<\/p>\n

The “guerrilla” aspect of this campaign involves hiring Zyrtec ad agency minions to nail flyers to telephone poles as illustrated in the print ad<\/a>. Fard stepped out of his office in NYC and actually saw one of these flyers!<\/p>\n

Of course, there are no telephone poles in NYC and the flyer Fard saw was attached to some scaffolding at a construction site.<\/p>\n

I don’t know about you, but I walk on the other side of the street from construction sites when I pedest in the Big Apple! You never know when the errant construction crane or bucket of cement is going to come tumbling down on you!<\/p>\n

There ARE plenty of telephone poles out here in the suburbs, but I NEVER see anything posted on them. Except for teenagers crashing their cars into them, we suburbanites and country folk never get close and personal with telephone poles.<\/p>\n

There are two things I’d like to know about such “clever guerilla marketing campaigns”:<\/p>\n