{"id":7413,"date":"2008-05-13T14:47:00","date_gmt":"2008-05-13T14:47:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/live-podcast-this-afternoon-if-you-can\/"},"modified":"2019-02-21T01:24:51","modified_gmt":"2019-02-21T01:24:51","slug":"live-podcast-this-afternoon-if-you-can","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/live-podcast-this-afternoon-if-you-can\/","title":{"rendered":"Live Podcast This Afternoon: If You Can&#8217;t Measure It, You Can&#8217;t Improve It"},"content":{"rendered":"<p>Sooner or later I&#8217;m going to need to gather all my thoughts about why it&#8217;s so difficult to determine return on investment (ROI) of sales and marketing campaigns.<\/p>\n<p>The problem, says Mike Wexler, Founding Principal at Biltmore Technologies &#8212; a company that provides sales and marketing analytics &#8212; is most acute in small to mid-tier pharmaceutical companies that cannot afford the proper tools and processes to collect, integrate, organize, and analyze their data rapidly and effectively.<\/p>\n<p>Today at 2 PM Eastern time, I will be having a LIVE conversation with Mike on my Pharma Marketing Talk podcast show.<\/p>\n<p>Among the questions Mike will answer are the following:<\/p>\n<ol>\n<li>What exactly are &#8220;analytics&#8217; and why are they important?<\/li>\n<li>What problems do small companies typically have getting actionable analytics?<\/li>\n<\/ol>\n<p>Obviously, Mike will also tell us about his company&#8217;s solution.<\/p>\n<p>Go to the <a href=\"http:\/\/www.blogtalkradio.com\/hostpage.aspx?show_id=189363\">Pharma Marketing Talk Channel Page<\/a> at 2 PM to listen live to the podcast on the Web with your browser. You will also be able to participate in an online chat and ask questions!<\/p>\n<p>An audio archive is available after the show <a href=\"http:\/\/www.talk.pharma-mkting.com\/show049.htm\">here<\/a>.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>Biltmore Technologies is a client of mine and I hope you can spare 15 minutes to hear about their services.<br \/>&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/p>\n<p>I enjoy helping companies like Biltmore Technologies find clients through new media like podcasts, which are more personal than writing articles (which I also do).<\/p>\n<p>Video podcasts are my next new thing!<\/p>\n<p>At the upcoming June 4 <a href=\"http:\/\/www.networkreception.pharma-mkting.com\/\">Networking Dinner Reception<\/a>, for example, I will recording video interviews with as many attendees as I can. Learn more about that <a href=\"http:\/\/www.networkreception.pharma-mkting.com\/\">here<\/a>.  I hope to see you and get you on camera there!<\/p>\n<p><b>4th Annual (2008)<br \/><\/b><b>Networking Dinner Reception<\/b> <\/p>\n<ul>\n<li><b>DATE\/TIME:<\/b> Wednesday, June 4, 2008 * 6:00 PM to 9:30 PM<\/li>\n<li><b>LOCATION:<\/b> Princeton Marriott Hotel and Conference Center at Forrestal, 100 College Road East, Princeton, NJ<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.networkreception.pharma-mkting.com\/register2008.htm#reg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.networkreception.pharma-mkting.com\/btn_regnow_off.gif\" border=\"0\" height=\"37\" width=\"200\" \/><\/a><br \/><a href=\"http:\/\/www.networkreception.pharma-mkting.com\/register2008.htm#reg\">Register Now!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sooner or later I&#8217;m going to need to gather all my thoughts about why it&#8217;s so difficult to determine return on investment (ROI) of sales and marketing campaigns. The problem, says Mike Wexler, Founding Principal at Biltmore Technologies &#8212; a company that provides sales and marketing analytics &#8212; is most acute in small to mid-tier [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[1080,925,588,881],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live Podcast This Afternoon: If You Can&#039;t Measure It, You Can&#039;t Improve It - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/live-podcast-this-afternoon-if-you-can\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Podcast This Afternoon: If You Can&#039;t Measure It, You Can&#039;t Improve It - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Sooner or later I&#8217;m going to need to gather all my thoughts about why it&#8217;s so difficult to determine return on investment (ROI) of sales and marketing campaigns. 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