{"id":7349,"date":"2008-09-07T17:07:00","date_gmt":"2008-09-07T17:07:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/phrma-intern-and-youtube-guru\/"},"modified":"2019-02-21T01:24:31","modified_gmt":"2019-02-21T01:24:31","slug":"phrma-intern-and-youtube-guru","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/phrma-intern-and-youtube-guru\/","title":{"rendered":"PhRMA Intern and the YouTube Guru"},"content":{"rendered":"
Click on the image to enlarge for easier reading:\"\"<\/a><\/div>\n

BackStory
Yes, PhRMA is now on YouTube! Actually, it has launched an integrated media campaign called “Sharing Miracles,” which includes a Web site<\/a> (set up to resemble a blog, although it does not accept comments from readers), a Sunday-morning cable TV show, and a YouTube channel — all featuring celebrity spokespeople like Montel Williams (also PhRMA’s Partnership for Prescription Assistance program spokesperson) and Greg Louganis (Olympic diving champion of long ago).<\/p>\n

These and other “low-budget” celebrities are augmented by two lesser, even lower-budget, celebrities: PhRMA president & CEO, Billy Tauzin — who, representing the “thousands of hard-working men and women who develop new medicines to treat chronic diseases,” provides on-screen introductions and PhRMA Vice President and PR spokesperson, Ken Johnson — who provide the voiceovers!<\/p>\n

It’s interesting that Ken Johnson provides the voiceovers. He may have had some relevant production experience in a former life. I know he has friends in the entertainment industry (see the PhRMA Intern episode “PhRMA Intern Makes Movie Mogul an Offer He Can’t Refuse!<\/a>“).<\/p>\n

Regarding Montel Williams, you may recall the PhRMA Intern episode “PhRMA Intern v. Montel<\/a>” in which our heroine saves the world from Montel’s “explosive” temper, but fails to convince Billy Tauzin to fire his ass!<\/p>\n

You can see the Greg Louganis “Sharing Miracles” video on YouTube here<\/a>. As of this writing, the video was viewed 284 times. Let’s see if this plug can bump that count up.<\/p>\n

I submitted the comment “A good series of videos. At last PhRMA engages in Web 2.0 activities!” But I don’t see it published — yet. This may be another case where the pharmaceutical industry dips into Web 2.0, but doesn’t really engage in two-way conversation with the public.<\/p>\n

It should be noted that PhRMA has not really set up a “channel” on YouTube. Rather, Qorvis Communications TV, the corporate communications agency PhRMA hired to do the videos, has the channel (see here<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Click on the image to enlarge for easier reading: BackStoryYes, PhRMA is now on YouTube! Actually, it has launched an integrated media campaign called “Sharing Miracles,” which includes a Web site (set up to resemble a blog, although it does not accept comments from readers), a Sunday-morning cable TV show, and a YouTube channel — […]<\/p>\n","protected":false},"author":2,"featured_media":8907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[1048,1049,87,259,876,1050],"topic":[],"acf":[],"yoast_head":"\nPhRMA Intern and the YouTube Guru - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/phrma-intern-and-youtube-guru\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PhRMA Intern and the YouTube Guru - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Click on the image to enlarge for easier reading: BackStoryYes, PhRMA is now on YouTube! 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