{"id":7315,"date":"2008-10-27T11:14:00","date_gmt":"2008-10-27T11:14:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/chantix-viagra-changra-la-for-pfizer\/"},"modified":"2019-02-21T01:24:20","modified_gmt":"2019-02-21T01:24:20","slug":"chantix-viagra-changra-la-for-pfizer","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/chantix-viagra-changra-la-for-pfizer\/","title":{"rendered":"Chantix + Viagra = ChanGra-La for Pfizer?"},"content":{"rendered":"

\"\"<\/a>A time-honored strategy pharmaceutical companies use to keep brands alive after patent expiry is to combine one brand with another to create a combination pill. Pfizer, for example, has combined Lipitor and Norvasc to create Caduet.<\/p>\n

I suggest that Pfizer start thinking about its Viagra erectile dysfunction (ED) franchise. Viagra will go off patent as early as 2011.<\/p>\n

One specific suggestion I have is to combine Viagra with Chantix (indicated for smoking cessation). I call this combination “ChanGra-La,” which is pronounced virtually the same as Shangri-La, the mystical, harmonious, earthly paradise and utopia described in the novel Lost Horizon.<\/p>\n

“What,” you may ask, “could justify such a combination?”<\/p>\n

Glad you asked!<\/p>\n

According to an Italian study mentioned in a BMJ news item (“Erectile dysfunction may be an early sign of heart disease, suggests new research<\/a>“), of 860 middle aged men, 40% of men who had erectile dysfunction (ED) smoked heavily, compared with 4% in the control group. Another study provided a link between ED and heart disease: “A pilot study by Greek researchers evaluated the incidence of asymptomatic coronary artery disease in 26 men with erectile dysfunction and found that nearly a quarter (23%) had coronary artery disease confirmed by angiography,” reported BMJ.<\/p>\n

In other words, if a pill like ChanGra-La can simultaneously help middle-aged men quit smoking AND obtain an erection, that therapy would have an extra-added benefit of preventing future heart attacks. A virtual “Shangri-La” for Pfizer!<\/p>\n

There would be added benefits as well. Chantix, for example, has some notable “side effects,” such as vivid “dreams” or hallucinations that may heighten a man’s sexual experience. In fact, many dreams associated with Chantix are sexual in nature (see “Chantix Californication Dreamin’: Viagra II<\/a>“). This should not surprise anyone who knows that Chantix works by competing with nicotine to stimulate the brain’s pleasure center.<\/p>\n

One problem I foresee is that both Viagra and Chantix are not approved to be taken in daily doses or for a long period of time. Pfizer, however, should easily be able to find a work-around. After all, there is now a daily dosage form for Cialis, which competes with Viagra.<\/p>\n

The Chantix portion of ChanGra-La is a bigger problem. It is recommended that Chantix be taken for only 12 weeks, whereas ChanGra-La would have to be taken indefinitely to be effective. I’m not sure how to get around this — maybe have an alternating 12-week cycle of ChanGra-La with Chantix followed by a cycle of Chantix replaced by a placebo compound (eg, sugar), etc.<\/p>\n

Obviously, such a regimen would require not just a pill, but also a support “program.” Pfizer already has some related experience from its Chantix “GETQUIT Support Program.” For ChanGra-La, I suggest a “GETHARD Support Program.”<\/p>\n

“But hasn’t Pfizer recently announced it would no longer invest in cardiovascular drug research?,” you might ask.<\/p>\n

Yes it has. But the beauty of the ChanGra-La strategy is that it requires virtually no R&D, just a little trial at worst.<\/p>\n

Approval by FDA should be a cinch. There’s probably no middle-aged man out there who would not like to take ChanGra-La and since most FDA advisory committee members and reviewers are men…case closed!<\/p>\n","protected":false},"excerpt":{"rendered":"

A time-honored strategy pharmaceutical companies use to keep brands alive after patent expiry is to combine one brand with another to create a combination pill. Pfizer, for example, has combined Lipitor and Norvasc to create Caduet. I suggest that Pfizer start thinking about its Viagra erectile dysfunction (ED) franchise. Viagra will go off patent as […]<\/p>\n","protected":false},"author":2,"featured_media":8984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[572,791,356,108,144],"topic":[],"acf":[],"yoast_head":"\nChantix + Viagra = ChanGra-La for Pfizer? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/chantix-viagra-changra-la-for-pfizer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chantix + Viagra = ChanGra-La for Pfizer? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"A time-honored strategy pharmaceutical companies use to keep brands alive after patent expiry is to combine one brand with another to create a combination pill. 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