{"id":7289,"date":"2008-11-28T18:16:00","date_gmt":"2008-11-28T18:16:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/cymbalta-pain-in-neck-but-not-back-for\/"},"modified":"2019-02-21T01:24:09","modified_gmt":"2019-02-21T01:24:09","slug":"cymbalta-pain-in-neck-but-not-back-for","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-pain-in-neck-but-not-back-for\/","title":{"rendered":"Cymbalta: Pain in the Neck But Not Back for Lilly"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/1.bp.blogspot.com\/_ZiPiXEv_Q_g\/STA5CtIssMI\/AAAAAAAACDY\/92qHjxv7p_4\/s1600-h\/neckpain.jpg\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 251px; height: 252px;\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2008\/11\/neckpain.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5273777882289451202\" border=\"0\" \/><\/a>Lilly announced today the withdrawal of an application for additional U.S. indication for Cymbalta for chronic pain (see press release <a href=\"http:\/\/newsroom.lilly.com\/releasedetail.cfm?ReleaseID=351042\">here<\/a>).<\/p>\n<p>Lilly said: &#8220;in discussions between Lilly and the FDA, agency reviewers raised questions about efficacy and dosing that revolved primarily around statistical methodology and study design&#8221; of the three of three clinical trials submitted in evidence for the new indication.<\/p>\n<p>One of those studies &#8212; for chronic low back pain &#8212; involved ONLY 236 patients, which &#8212; as I pointed out some time ago (see &#8220;T<a href=\"http:\/\/pharma-mkting.com\/blog\/2008\/08\/cymalta-buzz-machine-is-at-full.html\">he Cymbalta Buzz Machine is at Full Throttle!<\/a>&#8220;) &#8212; is hardly a basis for making any kind of statistically-significant conclusions.<\/p>\n<p>The results of this trial, whose results were not statistically acceptable according to the FDA, was featured in several news stories in August as I pointed out in the above post. All that effort and PR $ spent to get these stories published in the &#8220;biased&#8221; press and all for naught. Too bad!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lilly announced today the withdrawal of an application for additional U.S. indication for Cymbalta for chronic pain (see press release here). Lilly said: &#8220;in discussions between Lilly and the FDA, agency reviewers raised questions about efficacy and dosing that revolved primarily around statistical methodology and study design&#8221; of the three of three clinical trials submitted [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[565,244],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cymbalta: Pain in the Neck But Not Back for Lilly - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-pain-in-neck-but-not-back-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cymbalta: Pain in the Neck But Not Back for Lilly - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Lilly announced today the withdrawal of an application for additional U.S. indication for Cymbalta for chronic pain (see press release here). Lilly said: &#8220;in discussions between Lilly and the FDA, agency reviewers raised questions about efficacy and dosing that revolved primarily around statistical methodology and study design&#8221; of the three of three clinical trials submitted [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-pain-in-neck-but-not-back-for\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-28T18:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:24:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2008\/11\/neckpain.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"251\" \/>\n\t<meta property=\"og:image:height\" content=\"252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-pain-in-neck-but-not-back-for\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cymbalta-pain-in-neck-but-not-back-for\/\",\"name\":\"Cymbalta: Pain in the Neck But Not Back for Lilly - 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