{"id":7273,"date":"2008-12-10T15:27:00","date_gmt":"2008-12-10T15:27:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/new-phrma-dtc-guidelines-ignore\/"},"modified":"2019-02-21T01:24:02","modified_gmt":"2019-02-21T01:24:02","slug":"new-phrma-dtc-guidelines-ignore","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/new-phrma-dtc-guidelines-ignore\/","title":{"rendered":"New PhRMA DTC Guidelines Ignore Elephant in Room: Moratorium"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/4.bp.blogspot.com\/_ZiPiXEv_Q_g\/ST_ghR8xhAI\/AAAAAAAACF8\/Hvyn42ntGTI\/s1600-h\/inflation-is-elephant-in-room.jpg\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 275px; height: 206px;\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2008\/12\/inflation-is-elephant-in-room.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5278184150660121602\" border=\"0\" \/><\/a>According to a <a href=\"http:\/\/www.forums.pharma-mkting.com\/showthread.php?p=9502#post9502\">press release<\/a> issued today, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors has adopted measures to strengthen the PhRMA Guiding Principles on Direct to Consumer Advertisements about Prescription Medicines.<\/p>\n<p>What&#8217;s missing is any mention of a moratorium on DTC advertising for new drugs.<\/p>\n<p>At the recent &#8220;DTC in the Era of Consumer Choice&#8221; conference hosted by DTC Perspectives magazine, Hugh O&#8217;Neil, VP and Head of Market Access at Sanofi-Aventis, stated that PhRMA&#8217;s members are likely to agree on a DTC advertising moratorium for newly approved drugs (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2008\/11\/experiment-ban-all-dtc-broadcast.html\">An Experiment: Ban All DTC Broadcast Advertising for One Year<\/a>&#8220;). O&#8217;Neil said there was a debate about the exact length of the moratorium &#8212; whether it should be 6 months, one year, or longer. Most experts in attendance expected PhRMA to recommend a 1-year moratorium.<\/p>\n<p>So much for insider expert opinion!<\/p>\n<p>I guess PhRMA did not want to open a crack in which Henry Waxman could insert a crowbar. According to the <a href=\"http:\/\/blogs.wsj.com\/health\/2008\/12\/09\/waxman-maps-health-agenda-for-next-congress\/\">WSJ Health Blog<\/a>, Waxman &#8220;voiced support for legislation that would give FDA the power to ban direct-to-consumer advertising for some drugs during their first two years on the market.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a press release issued today, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors has adopted measures to strengthen the PhRMA Guiding Principles on Direct to Consumer Advertisements about Prescription Medicines. What&#8217;s missing is any mention of a moratorium on DTC advertising for new drugs. At the recent &#8220;DTC in the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[1008,100,1009],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New PhRMA DTC Guidelines Ignore Elephant in Room: Moratorium - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/new-phrma-dtc-guidelines-ignore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New PhRMA DTC Guidelines Ignore Elephant in Room: Moratorium - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"According to a press release issued today, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors has adopted measures to strengthen the PhRMA Guiding Principles on Direct to Consumer Advertisements about Prescription Medicines. What&#8217;s missing is any mention of a moratorium on DTC advertising for new drugs. At the recent &#8220;DTC in the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/new-phrma-dtc-guidelines-ignore\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2008-12-10T15:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:24:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2008\/12\/inflation-is-elephant-in-room.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"206\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/new-phrma-dtc-guidelines-ignore\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/new-phrma-dtc-guidelines-ignore\/\",\"name\":\"New PhRMA DTC Guidelines Ignore Elephant in Room: Moratorium - 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