{"id":7215,"date":"2009-02-27T14:28:00","date_gmt":"2009-02-27T14:28:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/az-lets-put-positive-spin-on-this\/"},"modified":"2019-02-21T01:23:42","modified_gmt":"2019-02-21T01:23:42","slug":"az-lets-put-positive-spin-on-this","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/az-lets-put-positive-spin-on-this\/","title":{"rendered":"AZ: Let’s Put a Positive Spin on this “Cursed” Study"},"content":{"rendered":"

\"\"<\/a>As reported in today’s Wall Street Journal: “A document dated Feb. 12, 1997, describes internal company deliberations over how to report ‘Study 15,’ a study comparing Seroquel to Haldol, an older-generation psychiatric drug. In the document, an AstraZeneca employee named Richard Lawrence writes to his team that one of his colleagues had done a great ‘smoke and mirrors job,’ and another had suggested an approach that ‘should minimise (and dare I venture to suggest) could put a positive spin (in terms of safety) on this cursed study.'” (See “AstraZeneca Papers Raise Seroquel Issues<\/a>“.)<\/p>\n

This “raises further questions about whether AstraZeneca kept a lid on unflattering Seroquel studies,” said the article. Duh!<\/p>\n

This kind of thing is JUST what I was talking about in my previous post (see “Drug Fact Box: It All Depends on What You Mean by ‘Fact’<\/a>“) about drug safety “facts” presented in consumer-friendly drug “Fact Boxes” proposed by Dartmouth researchers, who at this very moment are testifying before the FDA. Bob Ehrlich suggested that post-marketing data obtained by drug companies should be included in such boxes even if “less than perfect.” Yes, after adding “positive spin” to the facts I suppose!<\/p>\n","protected":false},"excerpt":{"rendered":"

As reported in today’s Wall Street Journal: “A document dated Feb. 12, 1997, describes internal company deliberations over how to report ‘Study 15,’ a study comparing Seroquel to Haldol, an older-generation psychiatric drug. 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