{"id":7213,"date":"2009-03-02T18:51:00","date_gmt":"2009-03-02T18:51:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/tooting-my-own-horn-i-beat-apusa-today\/"},"modified":"2019-02-21T01:23:41","modified_gmt":"2019-02-21T01:23:41","slug":"tooting-my-own-horn-i-beat-apusa-today","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/tooting-my-own-horn-i-beat-apusa-today\/","title":{"rendered":"Tooting My Own Horn: I Beat AP\/USA Today on Avodart Story"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/4.bp.blogspot.com\/_ZiPiXEv_Q_g\/SawwJDh9uRI\/AAAAAAAACSI\/Xc4OCSPDjms\/s1600-h\/French_horn_back.png\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 240px;\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/03\/French_horn_back.png\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5308670992887691538\" border=\"0\" \/><\/a>It&#8217;s not often that I can say I beat a major publication to a pharma industry story, but it happened last week. I&#8217;m talking about the regulatory letter issued by FDA to GSK regarding an Avodart TV ad.<\/p>\n<p>I published my post on this last Wednesday, 25 February, at 8:19 AM (see &#8220;<a href=\"http:\/\/pharma-mkting.com\/blog\/2009\/02\/fda-warns-gsk-about-enlarged-advodart.html\">FDA Warns GSK About Enlarged Avodart Ad Imagery<\/a>&#8220;).<\/p>\n<p>Associated Press\/USA Today ran the story last Friday, 27 February  (see &#8220;<a href=\"http:\/\/www.usatoday.com\/news\/health\/2009-02-27-prostate-drug-fda_N.htm\">FDA calls Glaxo ad for prostate drug &#8216;misleading&#8217;<\/a>&#8220;), a full 48 hours AFTER I wrote about it on Pharma Marketing Blog.<\/p>\n<p>The story has since been picked up by bnet and FDLI SmartBrief, neither of which cited my blog post.<\/p>\n<p>I&#8217;ve often been told that journalists scour blogs for stories. I&#8217;m pretty certain many journalists read this blog. Maybe the AP journalists are too caught up in &#8220;old world&#8221; journalism to read blogs and they just didn&#8217;t pick up the story until FDA published the warning letter on its site on Friday.<\/p>\n<p>Oh well, what can you do? You can continue to read this blog, that&#8217;s what! You might just be the first to hear about something important. Not that this warning letter, which was issued at least 4-5 months AFTER the violative Avodart ad last aired in the fall of 2008, is all that important.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s not often that I can say I beat a major publication to a pharma industry story, but it happened last week. I&#8217;m talking about the regulatory letter issued by FDA to GSK regarding an Avodart TV ad. I published my post on this last Wednesday, 25 February, at 8:19 AM (see &#8220;FDA Warns GSK [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[818,44],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tooting My Own Horn: I Beat AP\/USA Today on Avodart Story - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/tooting-my-own-horn-i-beat-apusa-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tooting My Own Horn: I Beat AP\/USA Today on Avodart Story - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"It&#8217;s not often that I can say I beat a major publication to a pharma industry story, but it happened last week. I&#8217;m talking about the regulatory letter issued by FDA to GSK regarding an Avodart TV ad. I published my post on this last Wednesday, 25 February, at 8:19 AM (see &#8220;FDA Warns GSK [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/tooting-my-own-horn-i-beat-apusa-today\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-02T18:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:23:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/03\/French_horn_back.png\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/tooting-my-own-horn-i-beat-apusa-today\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/tooting-my-own-horn-i-beat-apusa-today\/\",\"name\":\"Tooting My Own Horn: I Beat AP\/USA Today on Avodart Story - 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