{"id":7187,"date":"2009-03-18T11:23:00","date_gmt":"2009-03-18T11:23:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/cnto411-well-meet-again-dont-know-where\/"},"modified":"2019-02-21T01:23:35","modified_gmt":"2019-02-21T01:23:35","slug":"cnto411-well-meet-again-dont-know-where","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/cnto411-well-meet-again-dont-know-where\/","title":{"rendered":"CNTO411: We’ll Meet Again, Don’t Know Where, Don’t Know When"},"content":{"rendered":"

Remember Centocor’s corporate\/disease awareness blog, CNTO411? A few weeks ago I predicted that this blog would soon be taken down because Centocor cannot find anyone to take the place of Michael Parks, Centocor’s former Vice President of Corporate Communication, who was the heart and soul of the blog (see “CNTO411 Blog to Go Dark<\/a>“).<\/p>\n

Well, I was wrong. Something MUCH WORSE is going on: Centocor is playing footsie with loyal followers of CNTO411 — if there are any loyal readers left!<\/p>\n

Yesterday, Kassy McGourty, VP, Communication & Public Affairs at Centocor, posted an “Update” in which she said “some of you may have noticed recently that we’ve been on well… a bit of a break.. and I thought it high time to let you know what’s up with CNTO411.”<\/p>\n

She blamed the “break,” which began October 8, 2008, on internal consolidation of business units. Yawn! Who among your readers really cares about that?<\/p>\n

Surprisingly, McCourty condensed and possibly restated the mission of CNTO411 this way: “to offer perspective about our business and the biotechnology industry.”<\/p>\n

Melissa Katz, who worked with Parks at the time, posted these objectives in her “Inaugural [CNTO411] Blog Posting<\/a>“:<\/p>\n