{"id":7162,"date":"2009-04-06T14:52:00","date_gmt":"2009-04-06T14:52:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/pharmas-social-media-readiness-score\/"},"modified":"2019-02-21T01:23:26","modified_gmt":"2019-02-21T01:23:26","slug":"pharmas-social-media-readiness-score","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/pharmas-social-media-readiness-score\/","title":{"rendered":"Pharma’s “Social Media Readiness” Score Improves"},"content":{"rendered":"

The “Social Media Pharma Marketing Readiness Self-Assessment<\/a>” survey has been hosted by Pharma Marketing News since December 2007 and to-date about 390 people from pharmaceutical companies, pharma vendor companies and other interested parties have taken the survey and compared their scores with the average score.<\/p>\n

The survey asks respondents several questions to gauge readiness in 3 categories:<\/p>\n

Regulatory Environment of respondents company
Their company’s Corporate Culture viz-a-viz comfort with social media
Respondent’s personal Knowledge & Opinion of Social Media<\/p>\n

You can read more about the details of the questions and get a summary of the results through 26 March 2008 by downloading this Pharma Marketing News article reprint: PMN Reprint #73-05<\/a>.<\/p>\n

At the time I last reviewed the data (March 2008), only about 108 people had taken the survey. Today, approximately 400 people have responded.<\/p>\n

It occurred to me that I could compare the responses collected during the last 12 months (ie, 1-APR-2008 through 31-MAR-2009) and compare them to the first set of responses (ie, 26-DEC-2007 through 31-MAR-2008) and see if the scores improved.<\/p>\n

They have! See the following chart (click on it for an enlarged view):<\/p>\n

\"\"<\/a>
These data are from PHARMA respondents only (ie, people who claim they are employed at FDA-regulated Pharmaceutical\/Biotech\/Medical Device companies). The “2008” data were based on 46 responses and the “2009” data are based on 86 responses.<\/p>\n

I should really look at 6-month chucks of responses and see if there really is an upward trend. Come back after lunch for an update!<\/p>\n","protected":false},"excerpt":{"rendered":"

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