{"id":7140,"date":"2009-04-23T15:00:00","date_gmt":"2009-04-23T15:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/is-pharma-socially-challenged\/"},"modified":"2019-02-21T01:23:19","modified_gmt":"2019-02-21T01:23:19","slug":"is-pharma-socially-challenged","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/is-pharma-socially-challenged\/","title":{"rendered":"Is Pharma Socially Challenged?"},"content":{"rendered":"<p>Stacy Reese, Associate PRA Director at AstraZeneca, speaking on &#8220;Managing the Risks Associated with Online Discussions\u201d at CBI&#8217;s 8th Annual Forum on eMarketing for the Pharmaceutical Industry noted that when the FDA is doing more than pharma companies with social media, &#8220;we need to figure out how to get in there.&#8221;<\/p>\n<p>But Erik van der Zijden, author of an article to be published in the April 2009 issue of Pharma Marketing News (<a href=\"http:\/\/pmncalendar.blogspot.com\/2009\/04\/issue-84-march-2009.html\">see preview here<\/a>), thinks pharmaceutical companies are socially challenged.<\/p>\n<p>In fact, many pharmaceutical marketers may have this view of the challenge posed by social media compared to that of Internet 1.0:<\/p>\n<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/2.bp.blogspot.com\/_ZiPiXEv_Q_g\/SfCCxL2PuEI\/AAAAAAAACbg\/UkHBlIOP8CE\/s1600-h\/Web1vSocMedia.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 244px;\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/04\/Web1vSocMedia.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5327902140684810306\" border=\"0\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stacy Reese, Associate PRA Director at AstraZeneca, speaking on &#8220;Managing the Risks Associated with Online Discussions\u201d at CBI&#8217;s 8th Annual Forum on eMarketing for the Pharmaceutical Industry noted that when the FDA is doing more than pharma companies with social media, &#8220;we need to figure out how to get in there.&#8221; But Erik van der [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[207],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Pharma Socially Challenged? 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