{"id":7125,"date":"2009-05-07T16:52:00","date_gmt":"2009-05-07T16:52:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/if-dtc-ads-were-allowed-in-picadilly\/"},"modified":"2019-02-21T01:23:13","modified_gmt":"2019-02-21T01:23:13","slug":"if-dtc-ads-were-allowed-in-picadilly","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/if-dtc-ads-were-allowed-in-picadilly\/","title":{"rendered":"If DTC Ads were Allowed in Picadilly Circus"},"content":{"rendered":"<p>The next big thing, according to some of my Twitter pals, is interactive billboard ads such as this one for McDonald&#8217;s:<\/p>\n<p>You get the idea&#8230;stand across the circle (ie, circus) and strike up an appropriate pose making sure your head is correctly aligned with the action in the ad. Voila! you&#8217;ve got a nice souvenir shot to send home! Uh, I mean post on your FaceBook page.<\/p>\n<p>Now imagine if the UK allowed direct-to-consumer (DTC) advertising of Rx drugs and Pfizer created the first interactive billboard ad for Viagra! Here&#8217;s my vision of how it might look with someone posing in front &#8212; I can&#8217;t show you the animated version. Just imagine the Viagra pill growing larger and larger until it reaches the size shown.<\/p>\n<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/4.bp.blogspot.com\/_ZiPiXEv_Q_g\/SgMTh0Q7pVI\/AAAAAAAACdQ\/hkiebcFBhoM\/s1600-h\/ViagraInteractivePicadilly.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 257px;\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/05\/ViagraInteractivePicadilly.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5333127855423071570\" border=\"0\" \/><\/a><\/p>\n<p>I added a little more innovation by including a celebrity endorsement of a sort in an adjoining ad space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next big thing, according to some of my Twitter pals, is interactive billboard ads such as this one for McDonald&#8217;s: You get the idea&#8230;stand across the circle (ie, circus) and strike up an appropriate pose making sure your head is correctly aligned with the action in the ad. Voila! you&#8217;ve got a nice souvenir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[953,86],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>If DTC Ads were Allowed in Picadilly Circus - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/if-dtc-ads-were-allowed-in-picadilly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If DTC Ads were Allowed in Picadilly Circus - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"The next big thing, according to some of my Twitter pals, is interactive billboard ads such as this one for McDonald&#8217;s: You get the idea&#8230;stand across the circle (ie, circus) and strike up an appropriate pose making sure your head is correctly aligned with the action in the ad. Voila! you&#8217;ve got a nice souvenir [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/if-dtc-ads-were-allowed-in-picadilly\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-07T16:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T01:23:13+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/05\/ViagraInteractivePicadilly.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"257\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/if-dtc-ads-were-allowed-in-picadilly\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/if-dtc-ads-were-allowed-in-picadilly\/\",\"name\":\"If DTC Ads were Allowed in Picadilly Circus - 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