{"id":7113,"date":"2009-05-15T13:24:00","date_gmt":"2009-05-15T13:24:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/this-survey-may-have-influenzed-pfizers\/"},"modified":"2019-02-21T01:23:09","modified_gmt":"2019-02-21T01:23:09","slug":"this-survey-may-have-influenzed-pfizers","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/this-survey-may-have-influenzed-pfizers\/","title":{"rendered":"This Survey May Have Influenced Pfizer&#8217;s Decision to Offer Free Drugs to Unemployed\/Uninsured"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/1.bp.blogspot.com\/_ZiPiXEv_Q_g\/Sg1t1TvobzI\/AAAAAAAACfI\/O3RL9pz5l4Y\/s1600-h\/TrustSurveySolnChart.jpg\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 363px; height: 400px;\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/05\/TrustSurveySolnChart.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5336041896104455986\" border=\"0\" \/><\/a>Advertising Age asks &#8220;<a href=\"http:\/\/www.forums.pharma-mkting.com\/showthread.php?p=14740#post14740\">Will Pfizer&#8217;s Free Drug Program Give PR Lift to Big Pharma?<\/a>&#8220;<\/p>\n<p>As shown in the chart on the left (click to enlarge), almost 69% of all respondents to the Pharma Marketing News &#8220;<a href=\"http:\/\/www.surveys.pharma-mkting.com\/Trust.htm\">How to Earn Back the Public&#8217;s Trust<\/a>&#8221; survey agreed that drug companies should &#8220;greatly expand their patient assistance programs to cover more people (eg, the unemployed).&#8221;<\/p>\n<p>Even more interesting, 73% of PHARMA respondents agreed!<\/p>\n<p>Thus, I truly believe that Pfizer employees were instrumental in convincing Pfizer to initiate its MAINTAIN program.<\/p>\n<p>Now, Pfizer should address the other two recommendations from this survey&#8217;s respondents: (1) be much more transparent in reporting clinical trial results, and (2) do more to promote comparative studies to prove the efficacy of prescription drugs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising Age asks &#8220;Will Pfizer&#8217;s Free Drug Program Give PR Lift to Big Pharma?&#8220; As shown in the chart on the left (click to enlarge), almost 69% of all respondents to the Pharma Marketing News &#8220;How to Earn Back the Public&#8217;s Trust&#8221; survey agreed that drug companies should &#8220;greatly expand their patient assistance programs to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[945,946,247,108],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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