{"id":7105,"date":"2009-05-23T11:21:00","date_gmt":"2009-05-23T11:21:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/kevin-nalty-goes-nalts-full-time-quits\/"},"modified":"2019-02-21T01:23:07","modified_gmt":"2019-02-21T01:23:07","slug":"kevin-nalty-goes-nalts-full-time-quits","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/kevin-nalty-goes-nalts-full-time-quits\/","title":{"rendered":"Kevin Nalty Goes Nalts Full Time! Quits Merck to Become Online Video Marketer"},"content":{"rendered":"

May 21, 2009: “Today I quit my day job as Consumer Product Director at Merck, where I marketed Propecia,” announced Kevin Nalty, aka YouTube comedian “Nalts.” “Thanks to all of my Merck friends for tolerating me and teaching me so much.”<\/p>\n

Nalty decided to “follow his passion” full time — making videos, working with Hitviews, and starting his own consulting practice that will “help brands engage in social media, especially the most visceral kind: online video.”<\/p>\n

While Nalty was preparing for his departure from Merck this past Wednesday evening (5\/20), I cited him as an example of why pharmaceutical companies are having a difficult time with social media marketing: they cannot tolerate the kind of creative, out-of-the-box, free spirit employees who embrace new media with a passion. Without these pioneers, pharma companies trundle along their well-worn marketing paths.<\/p>\n

Speaking at the Philama (Philadelphia American Marketing Association PharmaSIG) panel discussion on “Pharmaceutical Marketing within Today’s Social Media Culture — Opportunity or Nightmare?” I questioned how long Nalty would remain at Merck and suggested that he might be forced out and pursue his passion outside of Merck.<\/p>\n

I suspected that something was up with Nalty when he was a no-show on Wednesday at an industry conference where he was scheduled to speak on “How to Efficiently Acquire Qualified Consumer Leads For RM Programs.”<\/p>\n

Turns out that I was spot on! Here’s Nalty’s\/Nalts’ video, entitled “Bikini Girl Inspired Me to Quit,” announcing his departure from Merck to pursue his passion:<\/p>\n

“Do what you love, peeps,” Nalts suggests. “I have an MBA in entrepreneurship and a passion for marketing, social media and video. Time to put it to work.”<\/p>\n

Obviously, Merck was not a place where Nalty could put his passion to work. Before he quit Merck, Nalty\/Nalts produced a video in which he talked about a performance review in which he was criticized for saying that a co-worker “sucked away my will to live!” See my post: Kevin Nalty (aka “Nalts”) Says Co-worker Once “Sucked Away His Will to Live”<\/a>.<\/p>\n

In his comments accompanying his swan song “Bikini Girl” YouTube video, Nalty posted this note:<\/p>\n

“Last night Katrina Darrell sang Mariah Carey’s ‘Treated Me Kind’ on American Idol 2009. Her song inspired me to quit the full-time job as a Product Director at Merck. Thanks to my Merck friends and co-workers for tolerating me! :)” [Sucked-the-Will-to-Live-Guy excepted, I suppose.]<\/p>\n

“I was the consumer marketing director on Propecia for hairloss. Shut up, okay? You should see my brother’s hairline.<\/p>\n

“Gotta do what you love, and trust the money to follow. Should have listened to that advice right out of school. Not too late for some of you.”<\/p>\n

“Full steam ahead in video ‘entertaining,’ and helping brands engage in social media and video… via Hitviews and via my own consulting firm to be announced next week!<\/p>\n

“Seriously- thanks so much for watching and subscribing, since I couldn’t afford to do this without some income from the ads you watch.”<\/p>\n

One anonymous commenter (perhaps Sucked-the-Will-to-Live-Guy) had this to say:<\/p>\n

“you really fucked yourself over here ‘mr. nalty'”<\/p>\n

That speaks volumes about pharma’s view of passionate new media marketers.<\/p>\n","protected":false},"excerpt":{"rendered":"

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