{"id":7076,"date":"2009-06-14T12:29:00","date_gmt":"2009-06-14T12:29:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/shared-detail-appointments-can-save\/"},"modified":"2019-02-21T01:22:57","modified_gmt":"2019-02-21T01:22:57","slug":"shared-detail-appointments-can-save","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/shared-detail-appointments-can-save\/","title":{"rendered":"Shared Detail Appointments Can Save Doctors’ Time & Improve Product Education"},"content":{"rendered":"

In the recent issue of the AARP Bulletin, I read about doctors scheduling appointments with up to 15 patients at the same time (see “Doctors Take Sharing to a New Level\u2014Medical Appointments<\/a>“). It’s called a “Shared Medical Appointment.”<\/p>\n

“SMAs allow as many as 15 patients to schedule an appointment with one doctor for a 90-minute session. The physician interacts with individual patients as needed, but usually addresses questions with the entire group.”<\/p>\n

I’m sure the typical SMA session does not last 90 minutes. Thirty minutes would be about as long as I would want to sit in a group session! Therefore, I’m also sure it saves the physician a lot of time and needless repetition of the same information.<\/p>\n

What if physicians applied the same idea to sales reps? That is, instead of seeing Jane who sells anticholesterol product A on Wednesday and Jake who sells anticholesterol product B on Thursday, why can’t the doctor invite both Jane and Jake in for a visit at the same time? Have them make their best pitch and then allow a point-counterpoint discussion of features and benefits, comparing product A to product B.<\/p>\n

I call this a Shared Detail Appointment (SDP).<\/p>\n

What if, instead of sales reps, it were Medical Science Liaisons (MSLs)? MSLs aren’t supposed to promote products but are peers who discuss the science behind products with physicians.<\/p>\n

Not only would SDPs encourage head-to-head comparative studies, it would be great entertainment for the doctor(s). Of course, lunch should be included!<\/p>\n","protected":false},"excerpt":{"rendered":"

In the recent issue of the AARP Bulletin, I read about doctors scheduling appointments with up to 15 patients at the same time (see “Doctors Take Sharing to a New Level\u2014Medical Appointments“). 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