{"id":7055,"date":"2009-07-03T12:31:00","date_gmt":"2009-07-03T12:31:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/update-on-pharma-financial-crisis\/"},"modified":"2019-02-21T01:22:52","modified_gmt":"2019-02-21T01:22:52","slug":"update-on-pharma-financial-crisis","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/blog\/update-on-pharma-financial-crisis\/","title":{"rendered":"Update on the Pharma Financial Crisis"},"content":{"rendered":"<p>&#8220;The financial crisis currently spreading around the world has exerted negative impacts on both the pharmaceutical and biotech industries,&#8221; according to a Life Science leader article (see &#8220;<a href=\"http:\/\/www.lifescienceleader.com\/index.php?option=com_jambozine&amp;layout=article&amp;view=page&amp;aid=3848\">The Impact Of The Financial Crisis On The Pharma And Biotech Industries<\/a>&#8220;). &#8220;A large number of R&amp;D programs have been either cut or put on the shelf.&#8221;<\/p>\n<p>The chart below summarizes the number of pharmaceutical and biotech companies that announced restructuring plans between September 2008 and April 2009 (click on chart to for an enlarged view):<\/p>\n<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/4.bp.blogspot.com\/_ZiPiXEv_Q_g\/Sk382uJSffI\/AAAAAAAACmY\/SWgapfFnKoQ\/s1600-h\/PharmaRestructChart.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 384px; height: 400px;\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/07\/PharmaRestructChart.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5354213549043514866\" border=\"0\" \/><\/a>With regard to advertising, respondents to the Pharma Marketing News &#8220;Future of DTC Advertising&#8221; survey (<a href=\"http:\/\/www.surveymonkey.com\/s.aspx?sm=hlJ_2fysbkgvIUpOSQjDgfXw_3d_3d\">here<\/a>) are still pessimistic about 2009 (see chart below). While 52% of respondents who took the survey in 2008 predicted a decrease in spending, 62% who took the survey in 2009 predicted a decrease (vs. 28% and 23%, respectively, who believe spending will increase in 2009).<\/p>\n<div style=\"text-align: center;\"><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/3.bp.blogspot.com\/_ZiPiXEv_Q_g\/Sk3_D1hI1EI\/AAAAAAAACmg\/LZnlcxjNUO8\/s1600-h\/FutureDTCSpendChart_all_070309.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 245px;\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/07\/FutureDTCSpendChart_all_070309.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5354215973384148034\" border=\"0\" \/><\/a>(Click on chart for an enlarged view.)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The financial crisis currently spreading around the world has exerted negative impacts on both the pharmaceutical and biotech industries,&#8221; according to a Life Science leader article (see &#8220;The Impact Of The Financial Crisis On The Pharma And Biotech Industries&#8220;). &#8220;A large number of R&amp;D programs have been either cut or put on the shelf.&#8221; The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[86,675,234],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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